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How to Authenticate/Re-authenticate Instagram Insights in Google Sheets, Google Data Studio & Microsoft Excel

This guide gives instructions on how to successfully authenticate Instagram Insights.   


Quick links to specific sections: 

Google Sheets

Data Studio

Excel

"If everything fails..." 

Data Source Access Requirements:

Before authenticating the connector, please make sure you have gone through the rights and permissions required for this data source, meaning you are assigned as an "ad manager/admin" or as a similar role. To learn more, please refer to these guides:



Access requirements for user account:

  • Valid Facebook user account linked to an Instagram account, with the same permissions as Facebook Insights for the Instagram-linked FB page. 

Authenticating with Google Sheets: 

To authenticate Instagram Insights in Google Sheets, please do the following steps:

1. Open up the Supermetrics sidebar in your Google Sheets. 

2. Select Instagram Insights in the sidebar, under data source.

3. Click on continue with Facebook. Please note that logging into Instagram Insights is done via FacebookYou need to have an Instagram business account which is linked to a Facebook page, and the Facebook user account you use to log in here must have admin access to that Facebook page.

4. You have completed all the steps. You can now go back to the sidebar and select your Instagram Insights Ad account under data source.

Re-authenticating with Google Sheets:

To re-authenticate Instagram Insights in Google Sheets, please go to this guide.


Authenticating with Data Studio:

To authenticate Instagram Insights in Google Data Studio, please do the following steps:

1. Click on add data.

2. Search for Instagram Insights by Supermetrics and click on it.

3. Click on Authorize. If you wish to learn more about data security and data privacy, please see this page

4. Click on continue with Facebook. Please note that logging into Instagram Insights is done via FacebookYou need to have an Instagram business account which is linked to a Facebook page, and the Facebook user account you use to log in here must have admin access to that Facebook page.

5. Click on continue as X if you wish to login with that specific account. If you want to access by using another account, click on add instagram insights user account.

6. Click on the link below to authenticate your account. 

With this link, you can also add or delete accounts.

- If your Data Studio account belongs to multiple teams, you will see the option to select the team you wish to use. Go to the link below and select the team name with your license to proceed. (If you only belong to one team, skip to the next step).

7. Select your page to proceed.

7. Click on add on the bottom right side to continue.

8. As a final step, click on add to report


Re-authenticating with Data Studio:

To re-authenticate Instagram Insights in Data Studio, please go to this guide.


Authenticating with Excel:

To authenticate Instagram Insights in Excel, please do the following steps:

1. Click on data and open up the Supermetrics sidebar in Excel.

2. Select Instagram Insights in the sidebar under data source.

3. An automatic popup will open, click on start.

4. You have completed all the steps. You can now go back to the sidebar and select your Instagram Insights Ad account under data source.



Re-authenticating with Excel:

To re-authenticate Instagram insights in Excel, please go to this guide.


"If everything fails..." 

Common errors:

If you encounter any of the following errors below, please see the guide linked after the error message.


For Instagram Insights only

  • Unable to see Instagram account after logging in, please see this guide
  • Error: Instagram Insights failure (Error validating access token: session has expired), please see this guide

Common errors

  • Error: "This was a reauthorization request for user X but logged in as user Y", please see this guide
  • Error: "You're not allowed to run queries with this license #12345. This is because you have not been assigned to the license as a valid user." please see this guide.
  • Error: "This action is not supported when you are signed into multiple accounts". please see this guide.
  • If you no longer see a specific account/page/etc. when logging in, please see this guide
  • If you haven't managed to authenticate you might be affected by an issue at Google account management. For more information, please see this guide.

Forcing a refresh per account data & removing a data source:

To force a refresh per data source, please see this guide.

To remove a data source from Google Sheets, please see this guide.

To remove a data source from Data Studio, please see this guide.

To remove a data source from Excel, please see this guide.


Refreshing tokens 

As a final step, if you wish your tokens to be refreshed, please create a support ticket.

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