Open navigation

Similarweb connection guide

Follow these steps to connect your Similarweb data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, Power BI, as well as the Supermetrics API. You can also connect to data sources from the Supermetrics Hub.


You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. Learn more about shared connections.


Before you begin

You need to create an API key to connect Supermetrics to your Similarweb account. Note that only account admins can generate new API keys in Similarweb.


To create the API key:

  1. Log in to the Similarweb platform.
  2. From the left menu, select Settings > Account.
  3. Under API, select Standard API.
  4. Click Generate a new API key 
  5. Select the primary user of the API key you're creating.
  6. Click Create. Your key will be displayed in the Generated Keys table.


Query types

  • Traffic and engagement: Get the traffic volume and engagement for one or multiple websites.
  • Desktop traffic sources: Understand what channels visitors are coming from for one or multiple websites. Only returns data for desktop users.
  • Desktop keywords: Analyze what search engine keywords are attracting visitors and where they enter one or multiple websites. Only returns data for desktop users.
  • Desktop PPC spend: Get estimated paid search spending for one or multiple websites. Only returns data for desktop users.
  • Search keyword competitors: Analyze what the biggest competing websites are on search engines, for one or multiple websites.
  • Top sites: Get ranking data for the top websites in a selected industry.
  • App performance: Get the overall rating and rank of any mobile app in the Google Play Store or the Apple App Store.


Instructions

Google Sheets

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select Similarweb.
  5. Enter your API Key.
  6. Give your login a name. The name can be anything — its purpose is for you to recognize the login later in case you have multiple logins.
  7. Choose to make this connection shared or private.
  8. Click Start.
  9. Navigate to Report configuration and select a query type.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Looker Studio
  1. Open the Supermetrics Looker Studio data source gallery.
  2. Navigate to Similarweb and click Start free trial.
  3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
  4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "Similarweb requires authorization to connect to data").
  5. Select a team that has access to the account you want to connect.
  6. Enter your API Key.
  7. Give your login a name. The name can be anything — its purpose is for you to recognize the login later in case you have multiple logins.
  8. Choose to make this connection shared or private.
  9. Click Start.
  10. Select a query type and click Next.
  11. In the pane's top right, click Connect.
  12. Click Create report.
  13. Click Add to report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Excel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open an Excel file.
  2. Click DataShow Supermetrics.
  3. Under Data source, select Similarweb.
  4. Enter your API Key.
  5. Give your login a name. The name can be anything — its purpose is for you to recognize the login later in case you have multiple logins.
  6. Choose to make this connection shared or private.
  7. Click Start.
  8. Navigate to Report configuration and select a query type.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

Data warehouse

Follow these instructions to set up a transfer with Supermetrics for BigQuery (marketplace). See the instructions below for other data warehouse destinations.


Set up transfer for BigQuery (marketplace)

Make sure you've enrolled the data source before you connect.

  1. Log in to the Google Cloud Platform.
  2. Navigate to BigQueryData transfers.
  3. Click + Create transfer.
  4. Select the Similarweb data source.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. Under Third-party connection, click Connect source.
  7. Accept the agreement.
  8. Click Authorize with Similarweb.
  9. Enter your API Key.
  10. Give your login a name. The name can be anything — its purpose is for you to recognize the login later in case you have multiple logins.
  11. Click Start.
  12. Select the accounts and other settings you'd like to include in your reporting and define the transfer settings.
  13. Click Submit.
  14. Click Save.


Set up data warehouse transfer on the Supermetrics Hub

Make sure you've set up a data warehouse destination before you connect.

  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to StorageTransfers.
  3. Click New transfer. If you haven't created any transfers yet, click Schedule first transfer
  4. Select the Similarweb data source, and click OK.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. In the Connections section, click Add new connection.
  7. Enter your API Key.
  8. Give your login a name. The name can be anything — its purpose is for you to recognize the login later in case you have multiple logins.
  9. Click Start.
  10. In the transfer setup view, select the accounts and other settings you'd like to include in your reporting.
  11. Click Create transfer.
Power BI
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to DestinationsPower BI.
  3. Click Create or edit queries.
  4. Click Select a data source.
  5. Select the Similarweb data source.
  6. Enter your API Key.
  7. Give your login a name. The name can be anything — its purpose is for you to recognize the login later in case you have multiple logins.
  8. Click Start.
  9. Fill in the query details.
  10. Click Run query to test your query.
The Supermetrics API
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click API.
  3. Select for Supermetrics API from the dropdown menu next to the page title.
  4. Click Select data source.
  5. Select the Similarweb data source.
  6. Enter your API Key.
  7. Give your login a name. The name can be anything — its purpose is for you to recognize the login later in case you have multiple logins.
  8. Click Start.
  9. Fill in the query details. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
  10. Click Run to test your query.
Supermetrics Hub
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click Data sources.
  3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
  4. Hover over the Similarweb data source, and click Connect.
  5. Enter your API Key.
  6. Give your login a name. The name can be anything — its purpose is for you to recognize the login later in case you have multiple logins.
  7. Click Start.


More resources

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.