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Amazon Seller Central connection guide

Follow these steps to connect your Amazon Seller Central data to Supermetrics and use your data in Google Sheets, Looker Studio, and Excel, as well as the Supermetrics API. You can also connect to data sources from the Supermetrics Hub.


You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. Learn more about shared connections.


Before you begin

You must be the primary user of the Amazon Seller Central account or have Admin permissions on a secondary user account.


Query types

  • Sales and traffic by date
  • Sales and traffic by ASIN
  • Orders


Instructions

Google Sheets

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select Amazon Seller Central.
  5. Select your account's region.
  6. Give your login a name. The name can be anything — its purpose is to recognize the login later in case you have multiple logins.
  7. Choose to make this connection shared or private.
  8. Click Start.
  9. Log in to your Amazon account.
  10. Select the marketplace account where you have your main store.
  11. Click Confirm to authorize the Supermetrics app to access your data.
  12. Select the marketplaces you'd like to include in your reporting.
  13. Navigate to Report configuration and select a query type.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Looker Studio

Make sure you've connected Supermetrics to Looker Studio before following the steps below.

  1. Open the Supermetrics Looker Studio data source gallery.
  2. Navigate to Amazon Seller Central and click Start free trial.
  3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
  4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "Amazon Seller Central requires authorization to connect to data").
  5. Select a team that has access to the account you want to connect.
  6. Select your account's region.
  7. Give your login a name. The name can be anything — its purpose is to recognize the login later in case you have multiple logins.
  8. Choose to make this connection shared or private.
  9. Click Start.
  10. Log in to your Amazon account.
  11. Select the marketplace account where you have your main store.
  12. Click Confirm to authorize the Supermetrics app to access your data.
  13. Click Done.
  14. Select the marketplaces you'd like to include in your reporting.
  15. Select a query type to use in your reporting, and click Next.
  16. In the pane's top right, click Connect.
  17. Click Create report.
  18. Click Add to report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Excel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open an Excel file.
  2. Click DataShow Supermetrics.
  3. Under Data source, select Amazon Seller Central.
  4. Select your account's region.
  5. Give your login a name. The name can be anything — its purpose is to recognize the login later in case you have multiple logins.
  6. Choose to make this connection shared or private.
  7. Click Start.
  8. Log in to your Amazon account.
  9. Select the marketplace account where you have your main store.
  10. Click Confirm to authorize the Supermetrics app to access your data.
  11. Select the marketplaces you'd like to include in your reporting.
  12. Navigate to Report configuration and select a query type.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

The Supermetrics API
  1. Log in to the Supermetrics Hub.
  2. In the left-side menu, under Transform, click Query Manager (API).
  3. Select for Supermetrics API from the dropdown menu next to the page title.
  4. Click Select data source.
  5. Select the Amazon Seller Central data source.
  6. Select your account's region.
  7. Give your login a name. The name can be anything — its purpose is to recognize the login later in case you have multiple logins.
  8. Click Start.
  9. Log in to your Amazon account.
  10. Select the marketplace account where you have your main store.
  11. Click Confirm to authorize the Supermetrics app to access your data.
  12. Select the marketplaces you'd like to include in your reporting.
  13. Fill in the query details. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
  14. Click Run to test your query.
Supermetrics Hub
  1. Log in to the Supermetrics Hub.
  2. In the left-side menu, select ConnectData sources.
  3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
  4. Hover over the Amazon Seller Central data source, and click Connect.
  5. Select your account's region.
  6. Give your login a name. The name can be anything — its purpose is to recognize the login later in case you have multiple logins.
  7. Click Start.
  8. Log in to your Amazon account.
  9. Select the marketplace account where you have your main store.
  10. Click Confirm to authorize the Supermetrics app to access your data.


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