Before you begin
The Supermetrics Ad + Google Analytics Data connector brings together data from popular data sources into Looker Studio (formerly Data Studio).
Before you can start pulling data, you need to make sure you have the right permissions in each of the data sources that this connector uses. Review the Before you begin sections in each of these guides to make sure you're set up:
- Facebook Ads
- Google Analytics and Google Analytics 4
- Google Ads
- LinkedIn Ads
- Microsoft Advertising
- Pinterest Ads
- X Ads (Twitter)
Note that you can't use Google Analytics and Google Analytics 4 in the same data source or data blend. You can select accounts from Google Analytics and any other data source or select accounts from Google Analytics 4 and any other data source, but both Google Analytics data sources can't be used at the same time.
Ad + Google Analytics Data metrics and dimensions
We're happy to offer a wide range of Ad + Google Analytics Data fields in Supermetrics. You can review a full list of these in our technical documentation.
- Authenticate Ad + Google Analytics Data in Looker Studio.
- Select your query's metrics and dimensions. If you'd like some inspiration or a starting point, take a look at our Looker Studio templates.
- Your data will fill out the charts you select automatically.