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Criteo Retail Media connection guide

This guide contains all permissions and requirements for connecting your Criteo Retail Media data to Supermetrics.


You can connect to data sources from the Data sources page on the Supermetrics Hub. On the Hub, you can also share an authentication link to connect to a data source you don't have direct access to.


After you connect to the data source on the Hub, you can use the data source connection in all available destinations.


Required permissions

Before using the Criteo Retail Media connector, you need:

  • An API user with a client ID and client secret
  • An app with at least Read access for all elements of the Retail Media API. 

To create these credentials, follow our Criteo permissions guide.


Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data:

  • Campaign: An overview of the performance of a specific advertising campaign over a given period of time using the Clicks, Impressions, CTR, CPM, Attributed orders, Units, Sales, Cost, CPC, Unique visitors, and Frequency metrics
  • Page type: Campaign data split by Page type
  • Product: Campaign data split by Product
  • Keyword: Campaign data split by Keyword
  • Attributed transactions: Insights into the performance of ad campaigns by attributing conversions to specific advertising initiatives


Connection instructions

When connecting to Criteo Retail Media, you need to provide your Criteo credentials.

  1. Select the Criteo Retail Media data source on the Supermetrics Hub or in the data destination.
  2. Enter the client ID and client secret.
  3. Give your login a name to recognize the login later in case you have multiple logins.
  4. If prompted, choose to make this connection shared or private.
  5. Click Start.
  6. In your data destination, select a query type to use.


See detailed instructions on how to connect to a data source from the Supermetrics Hub.


You can also connect to Criteo Retail Media from these destinations:


More resources

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