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Ahrefs connection guide

Follow these steps to connect your Ahrefs data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, and Power BI, as well as the Supermetrics API. You can also connect to data sources from the Supermetrics Hub.


You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. Learn more about shared connections.


Before you begin

To connect Supermetrics to Ahrefs, you need:

Ahrefs and Ahrefs (legacy)

We introduced a new version of our Ahrefs data source connector in February 2024. Our old Ahrefs (legacy) connector worked with the Lite plan for Ahrefs. For the new Ahrefs connector, you need to upgrade your plan to Enterprise. The Ahrefs (legacy) connector is deprecated and stopped working on March 1, 2024.

Multiple user accounts

It's not possible to add multiple user accounts in the same login for Ahrefs. To log in with a different user account, you need to log out from all other Ahrefs accounts in Supermetrics.


Target URL 

We support HTTP, HTTPS, and WWW for the Target URL field.


Query types

  • Overview: Pull overview metrics from Backlink profile, Organic search and Paid search.
  • Backlinks: Understand specific referring pages yielding high and/or low traffic and their overall domain rating
  • Referring domains: Shows website domains for which target URL is referring
  • Organic keywords: Shows the organic keywords for which the target URL ranks for
  • Top pages: Shows which pages of the target URL get the most organic search traffic
  • Paid pages: Shows which pages of the target URL get the most paid search traffic
  • Keyword explorer: Overview: Get relevant keyword ideas with search volume, keyword difficulty, and other advanced metrics


Instructions

Google Sheets

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select Ahrefs.
  5. Choose to make this connection shared or private.
  6. Click Start.
  7. Enter your credentials and click Log in.
  8. Navigate to Report configuration.
  9. Select a query type, and add the target URL.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Looker Studio
  1. Open the Supermetrics Looker Studio data source gallery.
  2. Navigate to Ahrefs and click Start free trial.
  3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
  4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "Ahrefs requires authorization to connect to data").
  5. Select a team that has access to the account you want to connect.
  6. Choose to make this connection shared or private.
  7. Click Start.
  8. Enter your credentials and click Log in.
  9. Click Done.
  10. Select a Supermetrics team and a query type.
  11. Scroll down to the bottom of the page. To create a report with our template, select Use report template for new reports. To create a blank report, deselect this option.
  12. Click Next.
  13. Add the target URL and other options.
  14. In the pane's top right, click Connect.
  15. Click Create report.
  16. Click Create report again.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Excel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open an Excel file.
  2. Click DataShow Supermetrics.
  3. Under Data source, select Ahrefs.
  4. Choose to make this connection shared or private.
  5. Click Start.
  6. Enter your credentials and click Log in.
  7. Navigate to Report configuration.
  8. Select a query type, and add the target URL.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

Data warehouse

Follow these instructions to set up a transfer with Supermetrics for BigQuery (marketplace). See the instructions below for other data warehouse destinations.


Set up transfer for BigQuery (marketplace)

Make sure you've enrolled the data source before you connect.

  1. Log in to the Google Cloud Platform.
  2. Navigate to BigQueryData transfers.
  3. Click + Create transfer.
  4. Select the Ahrefs data source.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. Under Third-party connection, click Connect source.
  7. Accept the agreement.
  8. Click Authorize with Ahrefs.
  9. Click Start.
  10. Enter your credentials and click Log in.
  11. Select the accounts you'd like to include in your reporting and define the transfer settings.
  12. Click Submit.
  13. Click Save.


Set up data warehouse transfer on the Supermetrics Hub

Make sure you've set up a data warehouse destination before you connect.

  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to StorageTransfers.
  3. Click New transfer. If you haven't created any transfers yet, click Schedule first transfer.
  4. Select the Ahrefs data source, and click OK.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. In the Connections section, click Add new connection.
  7. Click Start.
  8. Enter your credentials and click Log in.
  9. In the transfer setup view, select the accounts you'd like to include in your reporting.
  10. Click Create transfer.
Power BI
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to DestinationsPower BI.
  3. Click Create or edit queries.
  4. Click Select a data source.
  5. Select the Ahrefs data source.
  6. Click Start.
  7. Enter your credentials and click Log in.
  8. Fill in the query details.
  9. Click Run query to test your query.
The Supermetrics API
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click API.
  3. Select for Supermetrics API from the dropdown menu next to the page title.
  4. Click Select data source.
  5. Select the Ahrefs data source.
  6. Click Start.
  7. Enter your credentials and click Log in.
  8. Fill in the query details. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
  9. Click Run to test your query.
Supermetrics Hub
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click Data sources.
  3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
  4. Hover over the Ahrefs data source, and click Connect.
  5. Click Start.
  6. Enter your credentials and click Log in.


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