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LinkedIn Company Pages connection guide

This guide contains all permissions and requirements for connecting your LinkedIn Company Pages data to Supermetrics. 

You can connect to data sources from the Data sources page on the Supermetrics Hub. On the Hub, you can also share an authentication link to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in all available destinations

Required permissions

Make sure that your company page is public. Private profiles and brand pages are currently not supported.

To connect to LinkedIn Company Pages, you need a LinkedIn account with Super Admin access. Learn how to add admin access to LinkedIn pages.

Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data.

  • Follower details: Total number of followers for the page, as well as breakdowns of follower demographic types (industry, what job, what region, and so on).
  • Historical share statistics: Basic metrics for posts, shares, and updates, splittable by date (but not post ID).
  • Historical follow statistics: Follower metrics for new organic and sponsored followers for the page, splittable by date.
  • Page lifetime statistics: Page-specific stats for the lifetime of a page (page views, job page views, basic demographics) can't be split by date.
  • Page statistics: Page-specific stats of page (page views, job page views, and so on), splittable by date.
  • Share comments detail: Gets comment text details for shares, updates, posts, and share titles.
  • Share totals: Lifetime total metrics for shares on the company page. Can't be split by date or by share/post.
  • UGC details: Basic dimensions about post types not covered under “Update details” (posts that are not basic text posts, image posts, or shares), including name, link, and more. Includes update count metrics.
  • Update details: Details about updates, shares, posts (title, poster, URL, and so on), and basic metrics for updates.
  • Video analytics: Video view metrics for video-type UGC posts.

Connection instructions

When connecting to LinkedIn Company Pages, you need to log in to LinkedIn and select the pages to query and a query type to use when prompted. 

  1. Select the LinkedIn Company Pages data source on the Supermetrics Hub or in the data destination.
  2. If prompted, choose to make this connection shared or private.
  3. Click Start.
  4. Enter your credentials and click Sign in.
  5. In your data destination, select the pages to include in your reporting and a query type to use.

See instructions on how to connect to a data source from the Supermetrics Hub.

You can also connect to LinkedIn Company Pages from these destinations:

More resources

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