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About data source accounts

Supermetrics uses the term data source account to describe a user account in a data source. 

For example, Facebook Ads uses "accounts," while Google Analytics 4 uses "properties," and Instagram Insights uses "profiles". In Supermetrics, all of them are called data source accounts.

Review our list of data source account names to learn the terms that each data source uses to describe its user accounts.

Manage your quota

Each Supermetrics license supports a specific number of data source accounts for each data source it's connected to. This is your license's data source account quota.

The number of data source accounts per license depends on the license type — Single connector and Essential licenses include 5 data source accounts, and the Core and Super licenses include 10 data source accounts. You can upgrade your license to include up to 20 data source accounts on the Supermetrics Hub. For more than 20 data source accounts, contact our team to learn more.

Learn how to track your quota and license usage and refresh your data source accounts.


All data sources under the same license share the same number of data source accounts.

For example, if you want to pull data from 15 Facebook Ads accounts and 10 LinkedIn Ads accounts, you should purchase a license that supports 15 data source accounts. This way, all your connected data sources — including Facebook Ads and LinkedIn Ads — will be able to use 15 data source accounts each.

Data sources with unlimited accounts

Some data sources support an unlimited number of data source accounts on any Supermetrics license.

Reference list: Data sources with unlimited accounts
  • ActiveCampaign
  • Adjust
  • Adtraction
  • Affluent
  • Ahrefs
  • Apple Public Data
  • Bambuser
  • Brevo
  • Capterra PPC
  • Capterra Reviews
  • Celtra
  • Databases
  • DoubleVerify
  • Everflow
  • Facebook Political Ads
  • Facebook Public Data
  • Google BigQuery
  • Google Play Reviews
  • Impact
  • Ignite
  • Indeed Reviews
  • Instagram Public Data
  • IQM
  • Moz
  • Nexxen DSP
  • Omnisend
  • Piano Analytics (AT Internet)
  • Pinterest Public Data
  • Quantcast
  • Rakuten Advertising
  • Readpeak
  • Reddit Public Data
  • Searchmetrics
  • Semrush Analytics
  • Simplesat
  • Smarp
  • Snowflake
  • Teads
  • TikTok Organic
  • Tradedoubler
  • Tripadvisor Reviews
  • Tumblr Public Data
  • Vimeo Public Data
  • VKontakte Public Data
  • X Public Data (Twitter)
  • Yelp Reviews
  • YouTube

Add or remove data source accounts

The easiest way to add data source accounts to your license is through an upgrade. Learn how to upgrade your license.

Learn how to remove data source accounts from Looker Studio (formerly Data Studio) or from Google Sheets and Microsoft Excel.

Reference list: Data source account names

Data sourceAccount term
AdformAd account
Adobe Analytics & 2.0Report suite
Amazon AdsAd account
Amazon Ad Server (Sizmek)Account
Amazon DSPAccount profile
Amazon Seller CentralMarketplace
Apple Search AdsAd account
Bing Webmaster ToolsSite
Campaign MonitorClient
Criteo Retail MediaLine item
Facebook AdsAd account
Facebook Billing DataAccount
Facebook InsightsPage
Google AdsAd account
Google Ad ManagerNetwork account
Google Ad SenseAd client
Google AnalyticsView
Google Analytics 4Property
Google Campaign Manager 360Advertiser
Google Display & Video 360Advertiser
Google Merchant CenterAccount
Google My BusinessLocation
Google Search Ads 360Account
Google Search ConsoleSite
HarvestHarvest account
Instagram InsightsProfile
Integral Ad ScienceTeam
LinkedIn AdsAd account
LinkedIn Company PagesCompany page
LiveIntentAdvertiser account
Microsoft AdvertisingAd account
Outbrain Amplify APIMarketer account
PayPalBusiness profile
Pinterest AdsAd account
Pinterest Organic
Ad account
Pinterest Organic (Legacy)Profile
Piwik PROWebsite
RTB HouseCampaign
Quora AdsAd account
SalesforceCRM portal
Salesforce Marketing CloudBusiness unit
Semrush ProjectsProject
Snapchat MarketingAd account
Spotify AdsAd account
TaboolaAdvertiser account
The Trade DeskAdvertiser account
TikTok AdsAd account
Twitter PremiumProfile
X Ads (Twitter)Ad account
X Organic (Twitter)Ad account
Xing AdsCustomer
Yahoo DSPAdvertiser
Yahoo! Japan Display Ads
Ad account
Yahoo! Japan Search AdsAd account
Yahoo Native AdsAd account
Yandex DirectAd account
Yandex MetricaTag

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