This guide covers 2 types of discrepancy that you might encounter between the data you see in Snapchat Marketing and the results in your Supermetrics reporting.
Supermetrics includes all types of ad by default, including rejected ads. This means that you might see differences in related metrics.
To fix this, use the “review_status” dimension to filter out rejected ads.
Mismatched attribution settings
If you’ve defined an attribution window in your Snapchat Marketing query, it’s important to make sure the setting in that query aligns with the setting in your Snapchat account.
To fix this, follow these steps.
- Open Snapchat Marketing. Navigate to Settings, and open the Campaigns tab.
- On the right-hand side, click Columns.
- Compare the conversion window you see there with the one you’ve defined in your Supermetrics query.