Google connection guide

You need a Google Ads or manager account with Read Only access. Learn how to grant access to a Google Ads account or manage your accounts. 

If you have connected to Google Ads correctly, but your ad account doesn't appear, try granting the manager account access again.  

You need a Google AdSense account with at least the Admin user role. Learn how to manage user access to your account.

You'll need a Google Ad Manager account with at least the Trafficker role. API access must be explicitly enabled by the Administrator. 

Learn about role permissions and how to manage user roles, and how to enable API access. 

You need a Google Analytics account with at least Read & Analyze access to a Property and Views underneath. Learn more about user permissions and how to add users.

You need BigQuery Data Viewer and BigQuery User role levels for the Dataset, and the BigQuery User role for the Project.

Note that the Google BigQuery data source connector is available only in Google Sheets, Looker Studio, and Excel.

Google has limited the availability of its access credentials to 16 hours. Adding Supermetrics as a trusted app in the Google admin console can enable scheduled query refreshes and help you avoid daily reauthentication. Learn how to add Supermetrics as a trusted app.

Google BigQuery field list types

• Simplified field list: Shows each unique field name just once, if it's present in multiple tables.
• Full-field list: Shows all columns from your tables in BigQuery.
• Simplified list: With join fields only — shows only the fields that are available for multiple data sources. 

You need a Google Account with an appropriate user role for the reporting content they need to see (this varies based on what the admin set for the role). Read more about user access in Google’s documentation.

You might need API access for the account enabled by a Google representative or the Campaign Manager 360 support team. Learn more about API prerequisites.

You need a Google Display & Video 360 account with at least a Standard or Admin user role. Learn how to manage user access.

You need a Google Account with at least an Owner or Manager user role. Learn how to add and remove owners and managers.

Please note that you can fetch only limited locations. Learn about usage limits on Google My Business API.

You need a Google Search Ads 360 account with at least an Agency Manager or Advertiser Manager role. Learn how to add or remove users.

Following Supermetrics' migration to a new Google Ads API in early 2022, it's no longer possible to pull Google Ads data from Search Ads 360 accounts. Remove any Search Ads 360 accounts from your queries to keep them running.

You need a Google Search Console account with Verified Owner or Delegated Owner access. Verify your site ownership first.

Note that in Looker Studio, you must select a query type to use with Google Search Console. Take a look at our Google Search Console report building guide to learn more about the available query types.

Make sure you've installed the Supermetrics add-on before you connect.

1. Open a new Google Sheets file.
2. Navigate to Extensions → Supermetrics → Launch sidebar to open Supermetrics.
3. Click Create new query.
4. Under Data source, select your Google data source.
5. Choose to make this connection shared or private.
6. Click Sign in with Google.
7. Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
8. Click Allow.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Make sure you've connected Supermetrics to Looker Studio before following the steps below.

1. Open the Supermetrics Looker Studio data source gallery.
2. Navigate to your Google data source and click Start free trial.
3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "Google requires authorization to connect to data").
5. Select a team that has access to the account you want to connect.
6. Choose to make this connection shared or private.
7. Click Sign in with Google.
8. Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
9. Click Allow.
10. Scroll down to the bottom of the page. To create a report with our template, select Use report template for new reports. To create a blank report, deselect this option.
11. In the pane's top right, click Connect.
12. Click Create report.
13. Click Add to report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Make sure you've installed the Supermetrics add-on before you connect.

1. Open an Excel file.
2. Click Data → Show Supermetrics.
3. Under Data source, select your Google data source.
4. Choose to make this connection shared or private.
5. Click Sign in with Google.
6. Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
7. Click Allow.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

Follow these instructions to set up a transfer with Supermetrics for BigQuery (marketplace). See the instructions below for other data warehouse destinations.

Set up transfer for BigQuery (marketplace)

Make sure you've enrolled the data source before you connect.

1. Log in to the Google Cloud Platform.
2. Navigate to BigQuery → Data transfers.
3. Click + Create transfer.
4. Select your Google data source.
5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
6. Under Third-party connection, click Connect source.
7. Accept the agreement.
8. Click Authorize with your Google data source.
9. Click Sign in with Google.
10. Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
11. Click Allow.
12. Select the accounts you'd like to include in your reporting and define the transfer settings.
13. Click Submit.
14. Click Save.

Set up data warehouse transfer on the Supermetrics Hub

Make sure you've set up a data warehouse destination before you connect.

1. Log in to the Supermetrics Hub.
2. In the left-side menu, under Export, go to Data warehousing → Transfers.
3. Click Create new.
4. Select your Google data source, and click OK.
5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
6. In the Connections section, click Add new connection.
7. Click Sign in with Google.
8. Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
9. Click Allow.
10. In the transfer setup view, select the accounts you'd like to include in your reporting.
11. Click Create transfer.

1. Log in to the Supermetrics Hub.
2. In the left-side menu, under Export, click Power BI.
3. Click Select data source.
4. Select your Google data source.
5. Click Sign in with Google.
6. Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
7. Click Allow.
8. Fill in the query details.
9. Click Run query to test your query.

1. Log in to the Supermetrics Hub.
2. In the left-side menu, under Transform, click Query Manager (API).
3. Select for Supermetrics API from the dropdown menu next to the page title.
4. Click Select data source.
5. Select your Google data source.
6. Click Sign in with Google.
7. Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
8. Click Allow.
9. Fill in the query details. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
10. Click Run to test your query.

1. Log in to the Supermetrics Hub.
2. In the left-side menu, select Connect → Data sources.
3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
4. Hover over your Google data source, and click Connect.
5. Click Sign in with Google.
6. Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
7. Click Allow.