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About discrepancies in LinkedIn Company Pages data

Explore the tabs below to learn more about different types of discrepancies that you might encounter between LinkedIn Company Pages and your Supermetrics reporting.


Types of discrepancies

Field selection and Report type

There are some data source fields that cause confusion by appearing as the same metrics. However, they are from different report types/end-points, which result in different calculations.
Check if your discrepancies are caused by:

  • Total impressions (from Share Totals): Lifetime count of all post/share impressions for the page
  • Impressions (from Share Statistics): Time-based count of post/share impressions (affected by date range, is splittable by date/month)
  • Total comments (from Share Totals): Lifetime count of all post/share comments for the page
  • Comments (from Share Statistics): Time-based count of post/share impressions (affected by date range, is splittable by date/month)
  • Update comments (from Update Details): Count of comments for a specific post/share, use with Update ID dimension

System delays

The documentation for the LinkedIn Company Pages API notes the following delays that may occur in data fetched through API:

UTC reporting time

The API and the export reports from LinkedIn Company Pages are both in UTC time, so the values reported back for a given time range may be affected by this.

Depending on the timezone you’re in, you may need to adjust the date range forward or back by 1 day to get data that matches the reporting. Note that the date adjustment will depend on which direction you are from UTC +0 (if forward, you need to add a day; if back, remove a day).


For example, to get the data for the actual dates of January 1, 2021 to January 7, 2021 in the Helsinki time zone, you’ll need to adjust the date range to January 2, 2021 to January 8, 2021. Otherwise, the export report and the API will both return data from December 31, 2020 to January 6, 2021.

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