Microsoft implemented changes to its authentication flow on June 16, 2021.
This has prompted users to reauthenticate their Microsoft Advertising connector for Supermetrics. In some cases, users are also prompted to switch from a personal account to a work account. This prompt might be by choice or enforced by your administrator. You may encounter errors like "App needs admin approval" or errors that imply your account login can't be validated.
Troubleshooting
Some users have run into issues authenticating in Supermetrics after this switch. These errors are most likely an issue with how a user's Microsoft account is set up — for example, it could be that the Microsoft Advertising account is connected to the user's personal Microsoft account, which causes the connection to fail when a user attempts to log in with a work account. It can also be that the company's administrator hasn't approved installing our app.
To fix this, ask the IT administrator or person managing your Microsoft environment to do the following:
Note
The admin has to do both steps, or else it won't work.
- Go into Microsoft Entra as an administrator account and follow the instructions to enable consent to the Supermetrics app “Supermetrics Bing Ads OAuth2”.
- Go to Supermetrics and actually log in to the Microsoft Advertising data source connector and accept the consent dialog.
With these changes, other users in that environment should be able to log in to the connector without the error. If you need additional help, contact Microsoft Support.