Supermetrics offers over 100 data source connectors you can use to create reports with data relevant to you in the destination of your choice. Take a look at our website for the full selection.
The majority of the data sources are included in our packages, but some are sold separately through our sales team as premium data sources. Also, before full release, some data sources are available for free in early access.
Learn more about buying a Supermetrics license to suit your needs.
Generally available data source connectors
Generally available data source connectors can be included in your Supermetrics package - either in the package or as an add-on.
These include our most widely used and most popular data sources, such as Facebook Ads, Google Analytics 4, Instagram Insights, and X Organic (Twitter).
Ads, Insights, and Public Data connectors
The Ads and Insights connectors provide private data about your own page, profile, or channel. The data can be pulled by people who have the required permissions to access the account. You can fetch detailed data on your followers, reach, and impressions.
Use the Insights connectors to gain insight into how your account has developed organically over time and monitor your ad campaigns on the platforms with the Ads connectors.
Public Data connectors, such as Instagram Public Data, YouTube Public Data, and Facebook Public Data, pull publicly available data. This usually includes the channel or profile description, number of posts or videos, captions and descriptions, number of followers, and number of likes or comments for each publication.
As the Public Data connectors pull publicly available data, you can use these connectors to benchmark popular accounts and perform competitor analysis. Fetch the public data for your account and your competitors to identify any differences in engagement.
Note that even though the Public Data connectors pull publicly available data, there are some requirements for your credentials. Check each data source connector's connection guide for the requirements.
Premium data source connectors
Premium data sources usually serve either very niche or advanced use cases, and they tend to be for more complex platforms that may require external help to set everything up. Furthermore, sometimes premium data source connectors are made for platforms where access to the API is more restricted.
Because of the increased complexity, we've found that our customers can reach better results with these data sources with the help of our accounts team.
To get access to premium data sources, contact our accounts team.
- Adform
- Adobe Analytics
- AdRoll
- Adtraction
- Affluent
- Amazon Ad Server (Sizmek)
- Amazon DSP
- Bambuser
- Celtra
- Criteo
- Criteo Retail Media
- DoubleVerify
- Facebook Political Ads
- Flashtalking
- Google Ad Manager
- Google Campaign Manager 360
- Google Display & Video 360
- Google Search Ads 360
- Google Trends
- HubSpot (Unlimited contacts)
- Ignite
- Integral Ad Science
- IQM
- LiveIntent
- Marketo
- MediaMath
- Nexxen DSP
- Optimizely
- Outbrain DSP (Zemanta)
- Quantcast
- RTB House
- Salesforce
- Searchmetrics
- Smarp
- StackAdapt
- Teads
- The Trade Desk
- Tradedoubler
- Xandr
- Yahoo DSP
- Yext
Early access data source connectors
Some of our data source connectors are in the early access stage. This means that the connectors are still being fine-tuned, even though they're available for use. We invite you to test out some of our in-development connectors for free while we work on them. Sign up for any early access connector, and you'll be able to use it for free until it's launched.
When an early access connector is fully released, any teams using it will be able to keep using it for free for 14 more days. After that, it'll be available for purchase.