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Semrush Analytics connection guide

Follow this guide to connect your Semrush Analytics data to Supermetrics.

If you need to connect this data source to one of our data warehouse or cloud storage destinations, explore our data warehouse and cloud storage setup guides.

Before you begin

To connect Supermetrics to Semrush Analytics, you need an API account and a Semrush subscription for API request units. Learn more about Semrush accounts and API request units.

Each API call has a cost, and the cost of requests is measured in API units. Units are determined by the type of report or request retrieved from the Semrush API, and fetching historical data requires more units than live data. One US dollar is equal to approximately 20,000 API units. 

Query types

Semrush Analytics supports 5 main types of queries — Domain, Keyword, URLs, Display Ads, and Backlinks — for a total of 35 different query types. 

  • Our connector uses the same structure as the API reports with the same names, so you can use the Semrush Analytics API documentation to explore the full range of reports and fields.


Google Sheets Looker StudioExcel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select Semrush Analytics.
  5. Enter your Semrush Analytics email and password, and click Log in.
  6. Click Approve.
  7. Navigate to Report configuration.
  8. Select a query type.
  9. Enter one or more domains, separating each one with a comma with no whitespace (,).

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

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