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Semrush Analytics connection guide

Follow these steps to connect your Semrush Analytics data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, and Power BI, as well as the Supermetrics API You can also connect to data sources from the Supermetrics Hub.


You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. Learn more about shared connections.


Before you begin

To connect Supermetrics to Semrush Analytics, you need an API account and a Semrush subscription for API request units. Learn more about Semrush accounts and API request units.


Each API call has a cost, and the cost of requests is measured in API units. Units are determined by the type of report or request retrieved from the Semrush API, and fetching historical data requires more units than live data. One US dollar is equal to approximately 20,000 API units. 


Query types

Semrush Analytics supports 5 main types of queries — Domain, Keyword, URLs, Display Ads, and Backlinks — for a total of 35 different query types.


Our connector uses the same structure as the API reports with the same names, so you can use the Semrush Analytics API documentation to explore the full range of reports and fields.


See our Semrush Analytics report building guide for more information about query types for this connector.


Instructions

Google Sheets

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select Semrush Analytics.
  5. Choose to make this connection shared or private.
  6. Click Start.
  7. Enter your Semrush Analytics email and password, and click Log in.
  8. Click Approve.
  9. Navigate to Report configuration.
  10. Select a query type.
  11. Enter one or more domains, separating each one with a comma with no whitespace (,).

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Looker Studio
  1. Open the Supermetrics Looker Studio data source gallery.
  2. Navigate to Semrush Analytics and click Start free trial.
  3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
  4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "Semrush Analytics requires authorization to connect to data").
  5. Select a team that has access to the account you want to connect.
  6. Choose to make this connection shared or private.
  7. Click Start.
  8. Enter your Semrush Analytics email and password, and click Log in.
  9. Click Approve.
  10. Select a query type and click Next.
  11. Enter one or more domains, separating each one with a comma with no whitespace (,).
  12. In the pane's top right, click Connect.
  13. Click Create report.
  14. Click Add to report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Excel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open an Excel file.
  2. Click DataShow Supermetrics.
  3. Under Data source, select Semrush Analytics.
  4. Choose to make this connection shared or private.
  5. Click Start.
  6. Enter your Semrush Analytics email and password, and click Log in.
  7. Click Approve.
  8. Navigate to Report configuration
  9. Select a query type.
  10. Enter one or more domains, separating each one with a comma with no whitespace (,).

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

Data warehouse

Follow these instructions to set up a transfer with Supermetrics for BigQuery (marketplace). See the instructions below for other data warehouse destinations.


Set up transfer for BigQuery (marketplace)

Make sure you've enrolled the data source before you connect.

  1. Log in to the Google Cloud Platform.
  2. Navigate to BigQueryData transfers.
  3. Click + Create transfer.
  4. Select the Semrush Analytics data source.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. Under Third-party connection, click Connect source.
  7. Accept the agreement.
  8. Click Authorize with Semrush Analytics.
  9. Click Start.
  10. Enter your Semrush Analytics email and password, and click Log in.
  11. Click Approve.
  12. Select the domains you'd like to include in your reporting and define the transfer settings.
  13. Click Submit.
  14. Click Save.


Set up data warehouse transfer on the Supermetrics Hub

Make sure you've set up a data warehouse destination before you connect.

  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to StorageTransfers.
  3. Click New transfer. If you haven't created any transfers yet, click Schedule first transfer
  4. Select the Semrush Analytics data source, and click OK.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. In the Connections section, click Add new connection.
  7. Click Start.
  8. Enter your Semrush Analytics email and password, and click Log in.
  9. Click Approve.
  10. In the transfer setup view, select the domains you'd like to include in your reporting.
  11. Click Create transfer.
Power BI
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to DestinationsPower BI.
  3. Click Create or edit queries.
  4. Click Select a data source.
  5. Select the Semrush Analytics data source.
  6. Click Start.
  7. Enter your Semrush Analytics email and password, and click Log in.
  8. Click Approve.
  9. Fill in the query details.
  10. Click Run query to test your query.
The Supermetrics API
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click API.
  3. Select for Supermetrics API from the dropdown menu next to the page title.
  4. Click Select data source.
  5. Select the Semrush Analytics data source.
  6. Click Start.
  7. Enter your Semrush Analytics email and password, and click Log in.
  8. Click Approve.
  9. Fill in the query details. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
  10. Click Run to test your query.
Supermetrics Hub
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click Data sources.
  3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
  4. Hover over the Semrush Analytics data source, and click Connect.
  5. Click Start.
  6. Enter your Semrush Analytics email and password, and click Log in.
  7. Click Approve.


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