Use the Adobe Analytics data source connectors to understand how and where traffic is coming to your website. With this information, you can optimize customer journey and prevent drop-offs.
This guide applies to both Adobe Analytics and Adobe Analytics 2.0.
For a full list of metrics and dimensions available in our Adobe Analytics 2.0 data source connector, take a look at our Adobe Analytics and Adobe Analytics 2.0 documentation.
Once you’ve connected to Adobe Analytics, you’re ready to create your first queries!
Try these queries
See the following use cases for examples on how to use the metrics and dimensions.
See visits, orders, and revenue
Take a look at the visit, order, and revenue numbers per account, date, hour, and segment.
The "Total visits" metric shows the total visits, the "Total orders" metric shows the total number of orders, and the "Revenue" metric shows the revenue.
For best results in Looker Studio, use the table chart type.
- Set the date range to Last 28 days.
- Select the Total visits, Total orders, and Revenue metrics.
- Select the Account, Segment, Date, and Hour dimensions.
- Select a segment to use for this query.
See orders and revenue per tracking code
Get data on the total number of orders and revenue per tracking code. In this example, we look at the data for the ongoing month on the daily level.
The "Total orders" metric shows the total number of orders, and the "Revenue" metric shows the revenue.
For best results in Looker Studio, use the table chart type.
- Set the date range to This month to date.
- Select the Total orders and Revenue metrics.
- Select the Tracking code and Date dimensions to split the query results by tracking code and date.
See last touch channel details
Explore the bounce, entry, order, revenue, and visit data for last week. In this example, we take a look at the data for last week, and investigate the last touch channel and details.
The "Bounces" metric shows the bounces and the "Entries" metric shows the entries.
The "Total orders" metric shows the total number of orders, the "Total visits" metric shows the total visits, and the "Revenue" metric shows the revenue.
For best results in Looker Studio, use the table chart type.
- Set the date range to Last week.
- Select the Bounces, Entries, Total orders, Total visits, and Revenue metrics.
- Select the Last touch channel and Last touch channel detail to split the query results by last touch channel and details.
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