Open navigation

Taboola connection guide

Follow these steps to connect your Taboola data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, and Power BI, as well as the Supermetrics API. You can also connect to data sources from the Supermetrics Hub.


You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. Learn more about shared connections.


Before you begin

Your Taboola account needs at least the Account manager user role to connect to Supermetrics. Learn more about user roles in Taboola's documentation.


Query types

Set up your Taboola queries using any of the query types listed below.


Reference list: Taboola query types
  • Campaign management
    • Campaign management
  • Top content
    • Top campaign content
  • Campaign summary
    • Summary by campaign & day
    • Summary by day
    • Summary by campaign
    • Summary by campaign, site & day
    • Summary by site
    • Summary by country
    • Summary by platform
    • Summary by audience
  • Publisher revenue summary
    • Revenue by day
    • Revenue by week
    • Revenue by month
    • Revenue by page type
    • Revenue by placement
    • Revenue by site
    • Revenue by country
    • Revenue by platform
    • Revenue by day, site & placement
    • Revenue by day, site, placement, country & platform
    • Revenue by day, site, page type, country & platform
  • Publisher visits
    • Visits by day
    • Visits by week
    • Visits by month
    • Visits by referral
    • Visits by landing page
    • Visits by platform
    • Visits by country
    • Visits by page type
    • Visits by day, referral & landing page
    • Visits by source medium
    • Visits by campaign
    • Visits by tracking code
    • Visits by referral & tracking code
  • Publisher recirculation summary
    • Recirculation by day
    • Recirculation by week
    • Recirculation by month
    • Recirculation by page type
    • Recirculation by placement
    • Recirculation by site
    • Recirculation by country
    • Recirculation by platform
    • Recirculation by day, site & placement

Instructions

Google Sheets

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select Taboola.
  5. Choose to make this connection shared or private.
  6. Click Start.
  7. Enter your credentials, and click Sign in.
  8. Select the profiles you'd like to use in your reporting.
  9. Navigate to Report configuration and select a query type to use in your report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Looker Studio
  1. Open the Supermetrics Looker Studio data source gallery.
  2. Navigate to Taboola and click Start free trial.
  3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
  4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "Taboola requires authorization to connect to data").
  5. Select a team that has access to the account you want to connect.
  6. Choose to make this connection shared or private.
  7. Click Start.
  8. Enter your credentials, and click Sign in.
  9. Click Done.
  10. Select the profiles and query type you'd like to use in your reporting.
  11. Scroll down to the bottom of the page. To create a report with our template, select Use report template for new reports. To create a blank report, deselect this option.
  12. Click Next.
  13. In the pane's top right, click Connect.
  14. Click Create report.
  15. Click Create report again.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Excel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open an Excel file.
  2. Click DataShow Supermetrics.
  3. Under Data source, select Taboola.
  4. Choose to make this connection shared or private.
  5. Click Start.
  6. Enter your credentials, and click Sign in.
  7. Select the profiles you'd like to use in your reporting.
  8. Navigate to Report configuration and select a query type to use in your report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

Data warehouse

Follow these instructions to set up a transfer with Supermetrics for BigQuery (marketplace). See the instructions below for other data warehouse destinations.


Set up transfer for BigQuery (marketplace)

Make sure you've enrolled the data source before you connect.

  1. Log in to the Google Cloud Platform.
  2. Navigate to BigQueryData transfers.
  3. Click + Create transfer.
  4. Select the Taboola data source.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. Under Third-party connection, click Connect source.
  7. Accept the agreement.
  8. Click Authorize with Taboola.
  9. Click Start.
  10. Enter your credentials, and click Sign in.
  11. Select the profiles you'd like to include in your reporting and define the transfer settings.
  12. Click Submit.
  13. Click Save.


Set up data warehouse transfer on the Supermetrics Hub

Make sure you've set up a data warehouse destination before you connect.

  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to StorageTransfers.
  3. Click New transfer. If you haven't created any transfers yet, click Schedule first transfer
  4. Select the Taboola data source, and click OK.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. In the Connections section, click Add new connection.
  7. Click Start.
  8. Enter your credentials, and click Sign in.
  9. In the transfer setup view, select the profiles you'd like to include in your reporting.
  10. Click Create transfer.
Power BI
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, go to DestinationsPower BI.
  3. Click Create or edit queries.
  4. Click Select a data source.
  5. Select the Taboola data source.
  6. Click Start.
  7. Enter your credentials, and click Sign in.
  8. Fill in the query details.
  9. Click Run query to test your query.
The Supermetrics API
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click API.
  3. Select for Supermetrics API from the dropdown menu next to the page title.
  4. Click Select data source.
  5. Select the Taboola data source.
  6. Click Start.
  7. Enter your credentials, and click Sign in.
  8. Fill in the query details. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
  9. Click Run to test your query.
Supermetrics Hub
  1. Log in to the Supermetrics Hub.
  2. In the sidebar, click Data sources.
  3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
  4. Hover over the Taboola data source, and click Connect.
  5. Click Start.
  6. Enter your credentials, and click Sign in.


More resources

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.