By default, X Ads (Twitter) query results only include native Twitter data. This can result in a discrepancy between the values you see on X (Twitter) and the values you see in your Supermetrics reporting.
To solve this, enable a Supermetrics setting that will include Twitter Audience Network data in your results.
Instructions
Google Sheets
- Open the Supermetrics sidebar.
- Select an X Ads query and click the pencil icon to edit it.
- Go to Options.
- Check the box next to Include Twitter Audience Network.
Excel
- Open the Supermetrics sidebar.
- Select an X Ads query and click Modify.
- Go to Options.
- Check the box next to Include Twitter Audience Network.
Looker Studio
- Click any report element to open Supermetrics.
- Click the Edit icon next to the data source’s name to open its configuration.
- Click Edit connection in the top-left corner.
- Scroll down to Include Twitter Audience Network and check the box.
Power BI
- On the Supermetrics Hub, go to Destinations → Power BI.
- Select an existing X Ads query to modify.
- Select the connection to use.
- Go to Options.
- Check the box next to Include Twitter Audience Network.
- Click Preview to test the query.
- Click Save to add the query to a query group.
The Supermetrics API
- On the Supermetrics Hub, go to API.
- Select the X Ads data source and the query to modify.
- In the sidebar, go to Options.
- Check the box next to Include Twitter Audience Network.
- Click Run to run the query.
Data warehouse
When setting up your data transfer, navigate to Transfer settings and select Include Twitter Audience Network.