Use the Spotify Ads data source connector to create an overview dashboard to analyze the spend and performance of different Spotify Ads campaigns over time.
For a full list of metrics and dimensions available in our Spotify Ads data source connector, take a look at our Spotify Ads documentation.
Once you’ve connected to Spotify Ads, you’re ready to create your first queries!
Try these queries
See the following use cases for examples on how to use the metrics and dimensions.
See your ad spend
Take a look at your ad spend for the last month and compare it to the previous month.
The "Spend" metric shows the total amount spent.
For best results in Looker Studio, use the scorecard chart type.
- Set the date range to Last month.
- Select the Spend metric.
- Set the Comparison date range to Previous period.
See clicks, impressions, and spend per campaign
Get data on how your campaigns are performing. In this example, we take a look at the clicks, impressions, and spend of the campaigns for the last 28 days.
The "Clicks" metric shows the number of impressions in which your ad was clicked.
The "Impressions" metric shows the number of times an ad has been served.
The "Spend" metric shows the total amount spent.
For best results in Looker Studio, use the table chart type.
- Set the date range to Last 28 days.
- Select the Clicks, Impressions, and Spend metrics.
- Select the Campaign name dimension to split the query results by campaign.
See clicks, impressions, and spend over time
View how many clicks and impressions your ads have generated over time and see how your spend is developing. In this example, look at the data for the current year.
The "Clicks" metric shows the number of impressions in which your ad was clicked.
The "Impressions" metric shows the number of times an ad has been served.
The "Spend" metric shows the total amount spent.
For best results in Looker Studio, use the time series chart type.
- Set the date range to Year to date.
- Select the Clicks, Impressions, and Spend metrics.
- Select the Date dimension to split the query results by date.
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