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About Facebook Ads data discrepancies in Looker Studio filter queries

Some values that Facebook calculates as unique — such as reach and conversions — can return different values in Supermetrics reporting than in Facebook Ad Manager when they’re part of a Supermetrics query in Looker Studio (formerly Data Studio) that uses filters.

This happens because Looker Studio pulls the full data set and the filters for it post-query, leading it to sum the remaining values. Stay up to date on Google’s response to this issue in its bug tracker.

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