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Google Merchant Center connection guide

This guide contains all permissions and requirements for connecting your Google Merchant Center data to Supermetrics.

You can connect to data sources from the Data sources page on the Supermetrics Hub. On the Hub, you can also share an authentication link to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in all available destinations.

Required permissions

You must have both the Standard and Reporting manager permissions in the Google Merchant Center account you want to pull data from.

Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data:

  • Performance: Retrieve merchant performance metrics matching the search query and optionally segmented by selected dimensions.
  • Product: Offers an overview of all your products.
  • Diagnostics: Offers issue reporting across your account and items grouped by the context in which your product data might show.

Connection instructions

When connecting to Google Merchant Center, you need to log in to Google and select the account to use. 

  1. Select the Google Merchant Center data source on the Supermetrics Hub or in the data destination.
  2. If prompted, choose to make this connection shared or private.
  3. Click Start.
  4. Select the Google account associated with your Google Merchant Center account where you want to fetch data from.
  5. Click Allow to allow the Supermetrics app to access your profile data.
  6. In your data destination, select the query type to use.

See detailed instructions on how to connect to a data source from the Supermetrics Hub.

You can also connect to Google Merchant Center from these destinations:

More resources

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