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About daily request quotas and limits

Many data sources have limits on how many requests an API account can make in a specific period of time. If one of your accounts reaches its daily limit, you might see this error message:


  • Daily [data source] quota exceeded, try again later.


Monitor your usage

You can monitor your license's usage and request quotas in the Supermetrics Team Site.


Keep in mind that a single Supermetrics query can result in many requests to the data source API, depending on the selected metrics and dimensions.


Reduce request sizes

If any your data source quotas hit their limit, you can reduce their request size in a few ways:

  • Shorten date ranges.
  • Remove any unnecessary fields from the query.
  • Use fewer pages/views/accounts at once, or split them into their own queries.
  • In Google Sheets, use the "Combine new results with old" feature.


Data source request limits

This list isn't exhaustive — here are details on request limits in some Supermetrics data sources.


Data sourceRequest limitReset time
Adform (Reference)500 requests per day24 hours after first request
Adobe Analytics (Reference)Custom throttle limit set per Company. Can be raised with request to Adobe.
Adobe Analytics V2 (Reference)Rate limited as 120 requests per minute per Company (enforced as 12 requests every 6 seconds). No other specific quota given.
Microsoft AdvertisingNo enforced limits
Google Display & Video 360 (Reference)Maximum of 2000 requests per day
Google Campaign Manager30,000 requests per user per day, as set per Supermetrics.

Midnight Pacific Standard Time (UTC-8)
Facebook Ads (Reference Insights API/Reference General)Uses a dynamic rate limit allocation in real-time, based on usage and account ad spend — so amount allowed will vary from account to accountMay take up to an hour to decay to the point calls can be made again.
Facebook Insights (Reference)4,800 requests per engaged user per day for any given page. "Engaged user" is the unique number of people who clicked on the page or page content.24-hour sliding window
Google Analytics (Reference)10,000 requests per view (profile) per day. Note: enabling the "Avoid sampling" option in the sidebar can increase the amount of requests significantly.
Note there is a lower limit on Multichannel Funnel requests of 6000 requests per day.
Midnight Pacific Standard Time (UTC-8)
Google BigQueryNo enforced limits
Twitter Ads250 requests per 15 minutesEvery 15 minutes
Twitter Public DataDepends on type of data fetchedEvery 15 minutes
Yandex.Metrica (Reference)5,000 requests per user per dayMidnight Moscow time (UTC+3)
YouTube12,000 requests per user per dayMidnight Pacific Standard Time (UTC-8)



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