Use the Google Search Ads 360 data source connector to pull all your ad data to a single location from all of your accounts to have full visibility of the campaign's success and costs.
For a full list of metrics and dimensions available in our Google Search Ads 360 data source connector, take a look at our Google Search Ads 360 documentation.
Once you've connected to Google Search Ads 360, you're ready to create your first queries!
Try these queries
See the following use cases for examples on how to use the metrics and dimensions.
See impressions, clicks, and cost
Take a look at the number of impressions and clicks your ad has received and the cost. In this example, we explore the data for the current month.
The "Impressions" metric shows the total number of impressions.
The "Clicks" metric shows the aggregate clicks.
The "Cost" metric shows the aggregate cost paid to engine accounts.
For best results in Looker Studio, use the time series chart type.
- Set the date range to This month to date.
- Select the Impressions, Clicks, and Cost metrics.
- Select the Date dimension to split the query results by date.
See cost per campaign
View the cost of your campaigns last week.
The "Cost" metric shows the aggregate cost paid to engine accounts.
For best results in Looker Studio, use the table chart type.
- Set the date range to Last week.
- Select the Cost metric.
- Select the Campaign dimension to split the query results by campaign name.
See Floodlight conversions
Explore the Floodlight conversions for your ads in the past 28 days.
The "All conversions" metric shows the total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
For best results in Looker Studio, use the table chart type.
- Set the date range to Last 28 days.
- Select the All conversions metric.
- Select the Date and Floodlight activity dimensions to split the query results by date and Floodlight activity.
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