Learn more about different types of discrepancies that you might encounter between Facebook Insights and your Supermetrics reporting below.
Keep in mind that:
- Pages Insight data is only available for Pages with 100 or more likes.
- Only the last two years of Page insights data is available.
Types of discrepancies
Our teams haven't been able to diagnose why, but Facebook Insights will sometimes fail to return Organic reach data from before October 2017. If this has impacted you, you can contact Facebook for help.
Total reach might not always exactly equal the sum of the organic and paid reach metrics. This is because the unique impressions insight values are calculated independently.
This isn’t something Supermetrics is able to work around.
Unique metrics in Facebook Insights — the most common one being reach — only work when they’re calculated on a 1-day, 7-day, or 28-day date range.
If you split “Total reach” every day for 7 days and then add those values together, they won’t match the 7-day (week) result. This is because the values split by day are calculated as 1-day values, so if 1 user visits on multiple days, they’ll be counted multiple times in the results, but not in the weekly calculation.
To solve this:
- Make sure you’re not adding up daily values when comparing to the data you see in Facebook Insights
- Check the right values in the Export Report when comparing data
- If you’re not splitting by date, make sure to only query by 1-day, 7-day, or 28-day date ranges
You may see an error message reading No data found if any of the location dimensions (such as Country, City, or Language) and demographic dimensions (such as Gender or Age) are selected together with the "Total likes" metric.
To pull "Total likes" by location and demographic breakdown, your Facebook Page needs to have 100 or more likes.