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How to buy a Supermetrics license

Supermetrics licenses are designed to be flexible enough to meet your specific needs. Select your data sources and destinations, and we'll seamlessly move your data between them.

We offer connections between more than 100 data sources — including Facebook Ads, Google Analytics 4, Instagram Insights, and more — to supported destinations like Google Sheets, Looker Studio (formerly Data Studio), and Excel. With custom licenses, we also offer connections to data warehouses like BigQuery and Snowflake.

Choosing the right license

There are 2 ways to build your Supermetrics license. Our website offers a self-service license portal for smaller teams that need access to a select group of data sources that should fit most needs.

Start a conversation with our sales team if you're buying a license for a bigger team that needs access to a broad range of data sources — including Premium data sources like AdRoll and Criteo. We'll be happy to work with you to create a custom license.

What's included

Buying online

When you buy a license through our website, choose the package that best fits your needs. Here's what you'll find in each one.


  • 1 Supermetrics user account
    • Upgrade to add up to 3 users
  • 4 data sources included — Facebook Ads, Google Ads, Google Analytics, and Google Analytics 4
    • Upgrade to add additional data sources, such as LinkedIn Ads, TikTok Ads, Shopify, Facebook Insights, and Microsoft Ads
  • 3 data source accounts for each data source
    • Upgrade to add up to 20 more data source accounts
  • Automatic weekly report refreshes in Google Sheets and Excel


  • 3 Supermetrics user accounts
    • Upgrade to add up to 5 users
  • 25+ data sources, with 8 data source accounts each
    • Upgrade to add up to 20 more data source accounts
  • Automatic daily report refreshes in Google Sheets and Excel

Each package offers access to some of our most popular data sources, with the option to add more.

Buying with our sales team

When you create a custom license with our sales team, we offer:

  • More than 5 Supermetrics user accounts
  • More than 20 data source accounts
  • Access to Premium data sources, including Criteo, Google Ads Manager, and more
  • Automatic hourly refreshes in Google Sheets and Excel
  • Data warehouse destinations
  • Enterprise terms
  • Premium support with a dedicated customer success manager
  • Invoice payments

Contact our sales team. We'll get back to you quickly.

European Union VAT IDs

Companies buying a license in the European Union should make sure to add their value-added tax (VAT) ID while purchasing on our site. Doing this will stop any VAT charges for the duration of your license.

Please note that to change the VAT ID after processing the purchase you need to create a new billing entity with the correct VAT ID. Learn more about managing your billing entities.

Billing cycle

You can change the billing cycle after processing the purchase.

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