How to Authenticate/Re-authenticate Microsoft Advertising in Google Sheets, Google Data Studio & Microsoft Excel

This guide gives instructions on how to successfully authenticate Microsoft Advertising.   


Quick links to specific sections: 

Google Sheets

Data Studio

Excel

"If everything fails..." 

Data Source Access Requirements:

Before authenticating the connector, please make sure you have gone through the rights and permissions required for this data source, meaning you are assigned as an "ad manager/admin" or as a similar role. To learn more, please refer to this guide:

Access requirement for user account:

  • Valid Microsoft user account with at least "Advertiser Campaign Manager" access to an ad account.


Authenticating with Google Sheets: 

To authenticate Microsoft Advertising in Google Sheets, please do the following steps:

1. Open up the Supermetrics sidebar in your Google Sheets. 

2. Select Microsoft Advertising under data source.

3. Insert your credentials and click on sign in.

4. You have completed all the steps. You can now go back to the sidebar and select your account under data source.


Re-authenticating with Google Sheets:

To re-authenticate the connector in Google Sheets, please go to this guide.


Authenticating with Data Studio:

To authenticate Microsoft Advertising in Google Data Studio, please do the following steps:

1. Click on add data.

2. Search for Microsoft Advertising by Supermetrics and click on it.

3. Click on authorize. If you wish to learn more about data security and data privacy, please see this page

4. Click on Ok, let's continue if you wish to login with that account. If you wish to login with a different account, click on Add Microsoft Advertising user account.

5. Click on the link below to authenticate your account. 

With this link, you can also add or delete accounts. 


- If your Data Studio account belongs to multiple teams, you will see the option to select the team you wish to use. Go to the link below and select the team name with your license to proceed. (If you only belong to one team, skip to the next step).

6. Select your account to continue.

7. Click on add on the bottom right side to continue. 


8. As a final step, click on add to report


Re-authenticating with Data Studio:

To re-authenticate the connector in Data Studio, please go to this guide.


Authenticating with Excel:

To authenticate Microsoft Advertising in Excel, please do the following steps:

1. Click on data and open up the Supermetrics sidebar in Excel.

2. Select Microsoft Advertising in the sidebar under data source.

3. An automatic popup will open, click on start

4. Insert your credentials and click on sign in

5. You have completed all the steps. You can now go back to the sidebar and select your LinkedIn Ads account under data source.


Re-authenticating with Excel:

To re-authenticate the connector in Excel, please go to this guide.


"If everything fails..." 

Common errors:

If you encounter any of the following errors below, please see the guide linked after the error message.

  • Error: "This was a reauthorization request for user X but logged in as user Y", please see this guide
  • Error: "You're not allowed to run queries with this license #12345. This is because you have not been assigned to the license as a valid user." please see this guide.
  • Error: "This action is not supported when you are signed into multiple accounts". please see this guide.
  • If you no longer see a specific account/page/etc. when logging in, please see this guide
  • If you haven't managed to authenticate you might be affected by an issue at Google account management. For more information, please see this guide.

Forcing a refresh per account data & removing a data source:

To force a refresh per data source, please see this guide.

To remove a data source from Google Sheets, please see this guide.

To remove a data source from Data Studio, please see this guide.

To remove a data source from Excel, please see this guide.


Further assistance 

If you followed all the above steps and you still encounter an authentication error, please create a new support request with the details of the issue and we will assist you.

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