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Instagram Public Data connection guide

Follow these steps to connect your Instagram Public Data data to Supermetrics and use your data in any of our data destinations — Google Sheets, Looker Studio, Excel, data warehouses, and Power BI, as well as the Supermetrics API. You can also connect to data sources from the Supermetrics Hub.


You can share your data source connection with your team and use the connection across all data destinations you use with Supermetrics. Learn more about shared connections.


Before you begin

To connect Instagram Public Data to Supermetrics, you need a Facebook user account linked to an Instagram account with the Manage Page role. Learn more in Instagram's documentation.


Instagram permissions

Your Instagram account must be:

  • An Instagram Business account (sometimes called a "professional account"), or a Creator account that uses Facebook authentication and isn't restricted, age-limited, or private.
  • Linked to an active Facebook Page which has been claimed.

Visit Instagram's help center to learn how to change your account type.

Facebook permissions

Your Facebook account must:

  • Be a Facebook user account with View performance permissions.
  • If it's using the new Pages experience, the account needs Insights access to the Facebook Page linked to the Instagram account.

Story, Reel, and IGTV data aren't available for Instagram Public Data. See the list of available data fields in our technical documentation.


Query types

When you connect Instagram Public Data, you'll use a query type to define your data. Browse these below.


Profile info
  • Returns the current amount of followers, follows, and posts for the account user search for.
  • Returns basic account info: name, username, Instagram ID, bio, profile pic URL, website link.

To use this query type, add the Instagram profile names to the query setup. If you're querying multiple profile names, separate the names by commas.


Recommended uses

Keep track of an account's follower count, or its posting frequency, using the Supermetrics “Combine new results” feature.


Limitations

  • Private, restricted, or age-limited data can't be fetched.
  • "Error: Invalid profile name" can mean that the account name is invalid or that the account is restricted, age-limited, or private. Historical data of account followers or post amounts can't be fetched. However, you can use the “Append results” and scheduled refresh features to gather data over time.
Profile posts
  • Returns posts of pages that are publicly available.
  • Post types include image, video, and carousel.
  • Can fetch data from the past and from a selected time period. Can also be used to get data on posts that are otherwise geo-restricted.
  • Shows basic post metrics (likes, comments), post URL, image URL (first image for carousel), post type, caption, and more, together with profile information.
To use this query type, add the Instagram profile names to the query setup. If you're querying multiple profile names, separate the names by commas.


Recommended uses:

  • Follow new posts from multiple accounts, that are difficult to manage. 
  • Find and analyze top-performing posts from other accounts, like. which content types, hashtags, and captions are performing well.
Post search

Allows you to search for posts tagged with a specific hashtag.

The hashtag can be either in the post caption or as a comment. Hashtags can be added only by the original poster.

Post search has two query types: Top and Recent.

  • Top returns a list of 100 top posts based on Instagram's algorithm rather than on likes or comments.
  • Recent returns a list of posts made within the last 24 hours with the specified hashtag.


Recommended uses:

  • Follow discussions happening with specific hashtags.
  • Follow and store new posts with specific hashtags.
  • Find other hashtags used together in popular posts.
  • Find which profiles are popular and are discussing using specific hashtags.


Instructions

Google Sheets

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch sidebar to open Supermetrics.
  3. Click Create new query.
  4. Under Data source, select Instagram Public Data.
  5. Choose to make this connection shared or private.
  6. Click Start.
  7. Log in with a new Facebook account, or click Reconnect to log in with the account you're currently logged in to.
  8. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  9. Review the permissions, and click Save.
  10. Click Got it.
  11. In the Supermetrics sidebar, navigate to Report configuration.
  12. Select a query type and insert the Instagram profiles to use in your report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

Looker Studio

Make sure you've connected Supermetrics to Looker Studio before following the steps below.

  1. Open the Supermetrics Looker Studio data source gallery.
  2. Navigate to Instagram Public Data and click Start free trial.
  3. You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
  4. Once that's done, or if you've done it before, click the right-hand Authorize button (under "Instagram Public Data requires authorization to connect to data").
  5. Select a team that has access to the account you want to connect.
  6. Choose to make this connection shared or private.
  7. Click Start.
  8. Log in with a new Facebook account, or click Reconnect to log in with the account you're currently logged in to.
  9. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  10. Review the permissions, and click Save.
  11. Click Got it and click Done.
  12. Select a query type and click Next.
  13. Insert the Instagram profiles to include in your report.
  14. In the pane's top right, click Connect.
  15. Click Create report.
  16. Click Add to report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.

Excel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open an Excel file.
  2. Click DataShow Supermetrics.
  3. Under Data source, select Instagram Public Data.
  4. Choose to make this connection shared or private.
  5. Click Start.
  6. Log in with a new Facebook account, or click Reconnect to log in with the account you're currently logged in to.
  7. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  8. Review the permissions, and click Save.
  9. Click Got it.
  10. In the Supermetrics sidebar, navigate to Report configuration.
  11. Select a query type and insert the Instagram profiles to use in your report.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.

Data warehouse

Follow these instructions to set up a transfer with Supermetrics for BigQuery (marketplace). See the instructions below for other data warehouse destinations.


Set up transfer for BigQuery (marketplace)

Make sure you've enrolled the data source before you connect.

  1. Log in to the Google Cloud Platform.
  2. Navigate to BigQueryData transfers.
  3. Click + Create transfer.
  4. Select the Instagram Public Data data source.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. Under Third-party connection, click Connect source.
  7. Accept the agreement.
  8. Click Authorize with Instagram Public Data.
  9. Click Start.
  10. Log in with a new Facebook account, or click Reconnect to log in with the account you're currently logged in to.
  11. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  12. Review the permissions, and click Save.
  13. Click Got it.
  14. Insert the Instagram profiles you'd like to include in your reporting and define the transfer settings.
  15. Click Submit.
  16. Click Save.


Set up data warehouse transfer on the Supermetrics Hub

Make sure you've set up a data warehouse destination before you connect.

  1. Log in to the Supermetrics Hub.
  2. In the left-side menu, under Export, go to Data warehousingTransfers.
  3. Click Create new.
  4. Select the Instagram Public Data data source, and click OK.
  5. Fill in the transfer details. See detailed instructions on how to set up a transfer.
  6. In the Connections section, click Add new connection.
  7. Click Start.
  8. Log in with a new Facebook account, or click Reconnect to log in with the account you're currently logged in to.
  9. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  10. Review the permissions, and click Save.
  11. Click Got it.
  12. In the transfer setup view, insert the Instagram profiles you'd like to include in your reporting.
  13. Click Create transfer.
Power BI
  1. Log in to the Supermetrics Hub.
  2. In the left-side menu, under Export, click Power BI.
  3. Click Select data source.
  4. Select the Instagram Public Data data source.
  5. Click Start.
  6. Log in with a new Facebook account, or click Reconnect to log in with the account you're currently logged in to.
  7. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  8. Review the permissions, and click Save.
  9. Click Got it.
  10. In the query setup view, insert the Instagram profiles you'd like to include in your reporting and fill in the query details.
  11. Click Run query to test your query.
The Supermetrics API
  1. Log in to the Supermetrics Hub.
  2. In the left-side menu, under Transform, click Query Manager (API).
  3. Select for Supermetrics API from the dropdown menu next to the page title.
  4. Click Select data source.
  5. Select the Instagram Public Data data source.
  6. Click Start.
  7. Log in with a new Facebook account, or click Reconnect to log in with the account you're currently logged in to.
  8. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  9. Review the permissions, and click Save.
  10. Click Got it.
  11. In the query setup view, insert the Instagram profiles you'd like to include in your reporting and fill in the query details. See detailed instructions on how to set up a Supermetrics API query in Query Manager.
  12. Click Run to test your query.
Supermetrics Hub
  1. Log in to the Supermetrics Hub.
  2. In the left-side menu, select ConnectData sources.
  3. Scroll down to the list of data sources you haven't connected to. You see this list below your existing connections, under the title Connect to new data source.
  4. Hover over the Instagram Public Data data source, and click Connect.
  5. Click Start.
  6. Log in with a new Facebook account, or click Reconnect to log in with the account you're currently logged in to.
  7. Select the Businesses, Pages, and Instagram Accounts you want to include in your reporting.
  8. Review the permissions, and click Save.
  9. Click Got it.


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