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About Instagram Insights Story reporting limitations

Instagram Insights imposes a few limitations on Story reporting

Data availability

The Instagram Insights API gives a short lifespan to Stories. This means that they’re only available for 24 hours after they’re created, even if they’re highlighted or archived.

As a result, Story data will continually disappear from reporting.

If you’re using Supermetrics with Google Sheets, you can use our Combine new results with old feature to store Story data as historical data. This allows you to collect this data over time.

Insufficient views

If you request Insights data on a Story with less than 5 views, you’ll see an error that reads:

  • Error: Instagram Insights failure (#10) Not enough viewers for the media to show insights

This means you can only access Insights for Stories with 5 views or more.

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