What's happening
As a reminder, Google introduced a new version of Search Ads 360 Reporting API with a new UI. Between February and April 2024, Google will migrate all remaining users to the new version of Search Ads 360, and the old Search Ads UI will no longer be available. Google plans to decommission the old Reporting API on June 30, 2024.
We have released a new Google Search Ads 360 connector to enable our customers to smoothly transition from the old Google Search Ads 360 to the new Search Ads 360. With this change, we've also renamed our old Google Search Ads 360 connector to Google Search Ads 360 (Legacy).
This article will help you understand the field mapping between the Google Search Ads 360 (Legacy) connector and our new Google Search Ads 360 connector.
Note
As Google's new reporting API for Search Ads 360 is in its early stages, some of the following field mappings may change. Moreover, some fields from the Google Search Ads 360 (Legacy) are currently not available in the new Google Search Ads 360 connector either because they have not been made available in the API or they have been removed.
The field mapping in this article was last updated on April 11, 2024.
What you need to do
Explore the list of fields available in the old and new Google Search Ads 360 connectors. Use the list of available fields to set up your queries with the new Google Search Ads 360 connector.
Some of the fields available in the Google Search Ads 360 (Legacy) connectors won't be available in the new Google Search Ads 360 connectors. These fields are also listed below.
Field availability
The tables below shows the fields in Google Search Ads 360 (Legacy) that you can replace with matching fields in the new Google Search Ads 360 connector.
Fields available in old and new Google Search Ads 360 connectors
This section contains two tables. The first one lists the fields that are currently mapped as replacement fields in Google Search Ads 360. The latter table lists the fields that our teams will be working on next.
| Currently available fields | |||
|---|---|---|---|
| Google Searh Ads 360 (Legacy) | Google Search Ads 360 | ||
| Field ID | Field name | Field name | Field ID |
| Year | Year | Year | year |
| Yearmonth | Year & month | Year & month | year_month |
| yearweek | Year & week (Sun-Sat) | Year & week (Sun-Sat) | year_week |
| yearweekiso | Year & week (Mon-Sun) | Year & week (Mon-Sun) | year_week_iso |
| Month | Month | Month | month |
| week | Week (Sun-Sat) | Week (Sun-Sat) | week |
| weekiso | Week (Mon-Sun) | Week (Mon-Sun) | week_iso |
| dayOfMonth | Day of month | Day of month | day_of_month |
| dayOfWeekNumeric | Day of week (numeric) | Day of week (numeric) | day_of_week_numeric |
| dayOfWeekName | Day of week (name) | Day of week (name) | day_of_week_name |
| Date | Date | Date | date |
| account | Account | Account | account |
| accountId | Account ID | Account ID | account_id |
| accountEngineId | Engine ID | Engine ID | engine_id |
| accountType | Account Type | Account type | account_type |
| accountCurrencyCode | Currency | Account currency code | account_currency_code |
| accountTimeZone | Time zone | Account time zone | account_time_zone |
| campaign | Campaign | Campaign | campaign |
| campaignId | Campaign ID | Campaign ID | campaign_id |
| campaignStatus | Campaign status | Campaign state | campaign_state |
| campaignEngineId | Engine ID | Campaign engine ID | campaign_engine_id |
| adRotation | Ad rotation | Ad rotation mode | ad_rotation_mode |
| campaignStartDate | Start date | Campaign start date | campaign_start_date |
| campaignEndDate | End date | Campaign end date | campaign_end_date |
| adGroup | Ad group | Ad group | ad_group |
| adGroupId | Ad group ID | Ad group ID | ad_group_id |
| adGroupStatus | Ad group status | Ad group state | ad_group_state |
| adGroupEngineId | Engine ID | Ad group engine ID | ad_group_engine_id |
| adGroupStartDate | Start date | Ad group start date | ad_group_start_date |
| adGroupEndDate | End date | Ad group end date | ad_group_end_date |
| adGroupSearchMaxCpc | Search max CPC | Ad group CPC bid | ad_group_cpc_bid |
| ad | Ad | Ad | ad |
| adId | Ad ID | Ad ID | ad_id |
| adEngineId | Engine ID | Ad engine ID | ad_engine_id |
| adHeadline2 | Ad headline 2 | Ad headline 2 | ad_headline_2 |
| adLabels | Ad labels | Ad labels | ad_labels |
| adDisplayUrl | Ad display URL | Ad display URL | ad_display_url |
| adLandingPage | Ad landing page | Ad final URL | ad_final_url |
| adType | Ad type | Ad type | ad_type |
| deviceSegment | Device | Device | device |
| impr | Impressions | Impressions | impressions |
| clicks | Clicks | Clicks | clicks |
| ctr | CTR | CTR | ctr |
| cost | Cost | Cost | cost |
| avgCpc | CPC | Average CPC | average_cpc |
| avgCpm | CPM | Average CPM | average_cpm |
The following table lists the fields that we'll make available next.
| Upcoming available fields | |||
|---|---|---|---|
| Google Search Ads 360 (Legacy) | Google Search Ads 360 | ||
| Field ID | Field name | Field name | Field ID |
| status | Status | Account state | customer_status |
| siteLinkDisplayText | Site link display text | Link text | link_text |
| sitelinkDescription1 | Site link Description 1 | Description1 (Sitelink asset) | sitelink_asset_description1 |
| sitelinkDescription2 | Site link Description 2 | Description2 (Sitelink asset) | sitelink_asset_description2 |
| sitelinkLandingPage Url | Site link landing page URL | Site link landing page URL | site_link_landing_page_url |
| sitelinkClickserverUrl | Site link click server URL | Site link click server URL | site_link_click_server_url |
| deliveryMethod | Delivery method | Delivery method | delivery_method |
| adGroupMobileBid Adjustment | Mobile bid adjustment | Bid modifier (Ad group bid modifier) | ad_group_bid_modifier_bid_ modifier |
| keywordText | Keyword | Keyword text (Ad group criterion) | ad_group_criterion_keyword_ text |
| keywordEngineId | Engine ID | Keyword engine ID | keyword_engine_id |
| keywordMatchType | Match type | Ad group criterion Keyword match type | ad_group_criterion_keyword_ match_type |
| effectiveKeywordMax Cpc | Max CPC (effective) | Effective max CPC | effective_max_cpc |
| keywordLandingPage | Landing page | Keyword final URL | keyword_final_url |
| keywordClickserverUrl | Click server URL | Click server URL | click_server_url |
| metroTargets | Metro | Location geo target constant (Ad group criterion) | ad_group_criterion_location_ geo_target_constant |
| effectiveDeviceTargets | Effective device targets | Device type (Campaign criterion) | campaign_criterion_device_ type |
| languageTargets | Language | Language constant | language_constant |
| campaignTargetId | Campaign target ID | Campaign target ID | campaign_target_id |
| dynamicSearchAdsTarget Conditions | Dynamic ad target conditions | Dynamic ad target conditions | dynamic_ad_target_ conditions |
| dynamicSearchAdsTarget LandingPageUrl | Dynamic ad target destination URL | Dynamic ad target destination URL | dynamic_ad_target_ destination_url |
| dynamicSearchAdsTarget Coverage | Dynamic ad target coverage | Dynamic ad target coverage | dynamic_ad_target_coverage |
| ageTargetAgeRange | Age target range | Age target range | age_target_range |
| genderTargetGender Type | Gender target type | Gender target type | gender_target_type |
| displayImpressionShare | Display impression share | Content impression share | content_impression_share |
| displayBudgetLost ImpressionShare | Display budget lost impression share | Content budget lost impression share | content_budget_lost_ impression_share |
| displayRankLost ImpressionShare | Display rank lost impression share | Content rank lost impression share | content_rank_lost_ impression_share |
| searchImpressionShare | Search impression share | Search impression share | search_impression_share |
| searchBudgetLost ImpressionShare | Search budget lost impression share | Search budget lost impression share | search_budget_lost_ impression_share |
| searchRankLost ImpressionShare | Search rank lost impression share | Search rank lost impression share | search_rank_lost_ impression_share |
| adWordsConversionValue | Conversions | Client account conversions value | client_account_conversions_ value |
| adWordsConversions | One-per-click conversions. | Client account conversions | client_account_conversions |
| adWordsViewThrough Conversions | View-through conversions. | Client account view-through conversions | client_account_view_ through_conversions |
| dfaRevenue | Revenue | All conversions value | all_conversions_value |
| conversionId | Conversion ID | Conversion ID | conversion_id |
| advertiserConversionId | Advertiser conversion ID | Advertiser conversion ID | advertiser_conversion_id |
| conversionDate | Conversion date | Conversion date time | conversion_date_time |
| conversionAttribution Type | Conversion attribution type | Attribution type | attribution_type |
| conversionVisitId | Conversion visit ID | Conversion visit ID | conversion_visit_id |
| conversionVisitTimestamp | Conversion visit date | Conversion visit date time | conversion_visit_date_time |
| conversionVisitExternal ClickId | Conversion visit external click ID | Click ID | conversion_click_id |
| inventoryAccountId | Inventory account ID | Conversion merchant ID | conversion_merchant_id |
| productId | Product ID | Conversion product ID | conversion_product_id |
| productCountry | Product country | Conversion product country code | conversion_product_ country_code |
| productLanguage | Product language | Conversion product language code | conversion_product_ language_code |
| productStoreId | Product store ID | Conversion product store ID | conversion_product_store_id |
| productChannel | Product channel | Conversion product channel | conversion_product_channel |
| floodlightOrderId | Floodlight order ID | Floodlight order ID | floodlight_order_id |
| conversionRevenue | Conversion revenue | Conversion revenue | conversion_revenue_micros |
| conversionQuantity | Conversion quantity | Conversion quantity | conversion_quantity |
| floodlightOriginal Revenue | Floodlight original revenue | Floodlight original revenue | floodlight_original_revenue |
| keywordId | Keyword ID | Ad group target ID | ad_group_target_id |
| keywordMaxCpc | Max CPC | Cpc bid micros (Ad group criterion) | ad_group_criterion_cpc_ bid_micros |
| countryTargets | Country | Location geo target constant (Campaign criterion) | campaign_criterion_location_ geo_target_constant |
| provinceTargets | Province | Location geo target constant (Campaign criterion) | campaign_criterion_location_ geo_target_constant |
| cityTargets | City | Location geo target constant (Campaign criterion) | campaign_criterion_location_ geo_target_constant |
| locationTargetName | Location target | Location geo target constant (Campaign criterion) | campaign_criterion_location_ geo_target_constant |
| locationTargetBidModifier | Location target bid modifier | Bid modifier (Campaign criterion) | campaign_criterion_bid_ modifier |
| adGroupTargetId | Ad group target ID | Ad group target ID | ad_group_target_id |
| dynamicSearchAdsTarget CpcBid | Dynamic ad target CPC bid | Cpc bid micros (Ad group criterion) | ad_group_criterion_cpc_ bid_micros |
| ageTargetBidModifier | Age target bid modifier | Bid modifier (Ad group criterion) | ad_group_criterion_bid_ modifier |
| genderTargetBidModifier | Gender target bid modifier | Bid modifier (Ad group criterion) | ad_group_criterion_bid_ modifier |
| engineRemarketingList BidModifier | Engine remarketing list bid modifier | Bid modifier (Campaign criterion) | campaign_criterion_bid_ modifier |
| dfaActions | Actions | All conversions | all_conversions |
| dfaTransactions | Transactions | All conversions | all_conversions |
| productGroupId | Product group ID | Ad group target ID | ad_group_target_id |
| locationBusinessName | Location business name | ||
| campaignType | Campaign type | ||
| dailyBudget | Daily budget | ||
| monthlyBudget | Monthly budget | ||
| campaignLabels | Labels | ||
| adGroupLabels | Ad group labels | ||
| adHeadline | Ad headline | ||
| adDescription1 | Ad description 1 | ||
| adDescription2 | Ad description 2 | ||
| adPathField1 | Ad path field 1 | ||
| adPathField2 | Ad path field 2 | ||
| keywordMaxBid | Max bid | ||
| keywordMinBid | Min bid | ||
| keywordLabels | Labels | ||
| searchQuery | Search query | ||
| serpType | Click type | ||
| floodlightActivity | Floodlight activity | ||
| floodlightActivityId | Floodlight activity ID | ||
| floodlightActivityTag | Floodlight activity tag | ||
| floodlightGroup | Floodlight group | ||
| floodlightGroup ConversionType | Type of conversions generated by Floodlight activities | ||
| floodlightGroupTag | Floodlight group tag | ||
| engineRemarketingList | Engine remarketing list | ||
| visits | DS Visits | ||
| organicClicks | Organic clicks | ||
| paidAndOrganicClicks | Paid and organic clicks | ||
| organicQueries | Organic queries | ||
| paidAndOrganicQueries | Paid and organic queries | ||
| feedId | Feed ID | ||
| feedItemId | Feed item ID | ||
| feedType | Feed type | ||
The following fields won't be available in the new Google Search Ads 360 connector. This means that if you've used these fields with the Google Search Ads 360 (Legacy) connector, there are no replacement fields in the new Google Search Ads 360 connector.
Fields not available in the new Google Search Ads 360 connector
| Field name | Field ID |
|---|---|
| Agency | agency |
| Agency ID | agencyId |
| Advertiser | advertiser |
| Advertiser ID | advertiserId |
| Agency ID (Old) | oldAgencyId |
| Manager account ID (New) | newManagerAccountId |
| Advertiser ID (Old) | oldAdvertiserId |
| Sub Manager Account ID (New) | newSubManagerAccountId |
| Engine ID (Old) | oldEngineId |
| Client Account ID (New) | newClientAccountId |
| Campaign ID (Old) | oldCampaignId |
| SA360 Campaign ID (New) | newCampaignId |
| Campaign target ID (Old) | oldCampaignTargetId |
| SA360 Campaign criterion ID (New) | newCampaignCriterionId |
| Adgroup ID (Old) | oldAdGroupId |
| SA360 Adgroup ID (New) | newAdGroupId |
| Ad ID (Old) | oldAdId |
| SA360 Ad ID (New) | newAdId |
| Entity type | entityType |
| Daily budget | dailyBudget |
| Monthly budget | monthlyBudget |
| Broad max CPC | adGroupBroadMaxCpc |
| Exact max CPC | adGroupExactMaxCpc |
| Phrase max CPC | adGroupPhraseMaxCpc |
| Content max CPC | adGroupContentMaxCpc |
| Ad promotion line | adPromotionLine |
| Max bid | keywordMaxBid |
| Min bid | keywordMinBid |
| Is display? | isDisplayKeyword |
| Floodlight group ID | floodlightGroupId |
| Average position | avgPos |
| Actions | dfaActions |
| Transactions | dfaTransactions |
| Weighted actions | dfaWeightedActions |
| Paid average position | paidAvgPos |
| Conversion type | conversionType |
| Conversion search term | conversionSearchTerm |
| Product target ID | productTargetId |
| Floodlight event request string | floodlightEventRequestString |
| Floodlight referrer | floodlightReferrer |
| Product views | ibmAnalyticsProductViews |
| Shopping cart additions | ibmAnalyticsCartAdditions |
| Purchases | ibmAnalyticsPurchases |
| Conversions | ibmAnalyticsConversions |
| Orders | ibmAnalyticsOrders |
| Cart revenue | ibmAnalyticsCartRevenue |
| Purchased revenue | ibmAnalyticsPurchasedRevenue |
| Order revenue | ibmAnalyticsOrderRevenue |
| Items in cart | ibmAnalyticsItemsInCart |
| Purchased items | ibmAnalyticsPurchasedItems |
| Adandonments | ibmAnalyticsAbandonments |
| Abandoned items | ibmAnalyticsAbandonedItems |
| Abandoned item revenue | ibmAnalyticsAbandonedItemRevenue |
We're here for you
If you have any questions or concerns about this change, contact our support team.