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Google Analytics 360 sunset - July 1, 2024

What's happening

Google Analytics 360 — the paid version of Universal Analytics — is sunsetting, and its properties will stop collecting data on July 1, 2024. This also means that you won't be able to access the data after July 1. Read more about the sunset timeline in Google's help.

We recommend our customers migrate to Google Analytics 4 as soon as possible to avoid any loss of data. 

What you need to do

To keep getting Google Analytics data, migrate to Google Analytics 4 and recreate your queries using Google Analytics 4. You can store the Google Analytics 360 data as historical data.

For instructions on how to migrate your Google Analytics data and start using Google Analytics 4, take a look at this extensive blog post about migration

If you're using Supermetrics in Google Sheets, you can convert your Google Analytics data to Google Analytics 4 data and keep your reports running.

You can find more resources related to the migration in our GA4 knowledge center.

We're here for you

If you have any questions or concerns about this change, contact our support team.

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