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Google My Business field changes - February 2023

In February 2023, we will be deprecating some fields in our Google My Business data source, as well as adding some new fields. Some fields also change their behavior slightly. This is due to Google deprecating some endpoints of the Google Business Profile (formerly known as Google My Business) API, and splitting it into several new APIs. 


Changes in field behavior

Starting February 1 (February 6 for data warehouse and API users), the following fields will change their behavior slightly. These fields will keep returning values, but the values might be different before and after the change.

  • Views
    • Total views
    • Views on Maps
    • Views on Search
  • Actions
    • Directions requests
    • Phone calls
    • Total actions
    • Website visits


New fields

Starting February 1 (February 6 for data warehouse and API users), you can use the following new fields:

  • Actions
    • Messages
    • Bookings
    • Food orders
  • Search
    • Search terms
    • Monthly search impressions
  • Views
    • Views on maps (Desktop)
    • Views on maps (Mobile)
    • Views on Search (Desktop)
    • Views on Search (Mobile)


Fields to be deprecated

The following fields will be deprecated on February 19 and will no longer return data after that date. To keep your reports running smoothly, you should remove or replace the deprecated fields as soon as possible.

  • Customer media
    • Total customer media views
  • Media
    • Total media views
  • Photo
    • Photo views (customers)
    • Photo views (merchant)
    • Photos uploaded (customers)
    • Photos uploaded (merchant)
    • Total photos uploaded
    • Total photo views
  • Post insights
    • Post actions
    • Post views
  • Search
    • Branded search impressions
    • Direct search impressions
    • Discovery search impressions
    • Total search impressions


Actions for data warehouse users

We recommend you back up your Google My Business data before February 19.


Standard schema

You're free to use the existing standard schema, but please be aware that many of the fields will begin returning blank values on February 19.


We’ll release the new standard schema by February 6, and we recommend switching to that. After February 19, do NOT run backfills for the current standard schema, which uses the deprecated fields. Doing so will erase any historical data you have stored for these fields.


Custom schema

You're free to use the existing custom schema, but please be aware that many of the fields will begin returning blank values on February 19. You can add new fields after February 6.


We encourage you to stop using the soon-to-be deprecated fields. Do NOT run backfills after you’ve removed the fields or after we’ve fully deprecated them on February 19. Doing so will erase any historical data you have stored for these fields.

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