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Semrush Projects: Authentication and reauthentication guide

This guide will walk you through how to authenticate or reauthenticate Semrush Projects with Google Sheets, Data Studio, and Excel.

Before you begin

To connect Supermetrics to Semrush Projects, you need:

Here’s an example of sufficient user permissions:

Data protection agreement

If you have any questions about how Supermetrics handles and secures your data, read our policy on data privacy and security. 


Google Sheets Data Studio Excel
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.

1. Open a new Google Sheets file 
2. Click Add-ons → Supermetrics → Launch to open the sidebar.
3. Under Data source, select Semrush Projects.
4. Enter your API key, and click Start.
5. Under Select Projects, select the project.
6. Navigate to Report configuration.
  • Under Query type, select the query type.

Reauthenticate the data source 
Learn how to reauthenticate the data source with Google Sheets.


If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide

If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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