Use this guide to connect any Google data source to Supermetrics.
Note that while these data sources share the same connection steps, each has unique permissions that you need to implement before you're able to connect. Make sure you've assigned these permissions before going ahead.
If you need to connect these data sources to one of our data warehouse or cloud storage destinations, explore our data warehouse and cloud storage setup guides.
Before you begin
Select a Google data source from the list below to learn about its permissions and other connection requirements.
- You'll need a Google Ads or manager account with Read Only access. Learn how to grant access to a Google Ads account or manage your accounts.
- If you have connected to Google Ads correctly, but your ad account doesn't appear, try granting the manager account access again.
- You'll need a Google AdSense account with at least the Admin user role. Learn how to manage user access to your account.
- You'll need a Google Ad Manager account with at least the Trafficker role. API access must be explicitly enabled by the Administrator.
- Learn about role permissions and how to manage user roles, and how to enable API access.
- You'll need a Google Analytics account with at least Read & Analyze access to a Property and Views underneath. Learn more about user permissions and how to add users.
- You'll need BigQuery Data Viewer and BigQuery User role levels for the Dataset, and the BigQuery User role for the Project.
Google BigQuery field list types
- Simplified field list: Shows each unique field name just once, if it's present in multiple tables.
- Full-field list: Shows all columns from your tables in BigQuery.
- Simplified list: With join fields only — shows only the fields that are available for multiple data sources.
- You'll need a Google Account with an appropriate user role for the reporting content they need to see (this varies based on what the admin set for the role). Read more about user access in Google’s documentation.
- You might need API access for the account enabled by a Google representative or the Campaign Manager 360 support team. Learn more about API prerequisites.
- You'll need a Google Display & Video 360 account with at least a Standard or Admin user role. Learn how to manage user access.
- You'll need a Google Account with at least an Owner or Manager user role. Learn how to add and remove owners and managers.
- Please note that you can fetch only limited locations. Learn about usage limits on Google My Business API.
- You'll need a Google Search Ads 360 account with at least an Agency Manager or Advertiser Manager role. Learn how to add or remove users.
- Following Supermetrics' migration to a new Google Ads API in early 2022, it's no longer possible to pull Google Ads data from Search Ads 360 accounts. Remove any Search Ads 360 accounts from your queries to keep them running.
- You'll need a Google Search Console account with Verified Owner or Delegated Owner access. Verify your site ownership first.
Instructions
Make sure you've installed the Supermetrics add-on before you connect.
- Open a new Google Sheets file.
- Navigate to Extensions → Supermetrics → Launch sidebar to open Supermetrics.
- Click Create new query.
- Under Data source, select your Google data source.
- Click Start.
- Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
- Click Allow.
Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.
Make sure you've connected Supermetrics to Looker Studio before following the steps below.
- Open the Supermetrics Looker Studio data source gallery.
- Navigate to your Google data source and click Start free trial.
- You'll see two buttons that read Authorize. If you're using Supermetrics for the first time, click the left-hand one and log in with the Google Account you use with Supermetrics.
- Once that's done, or if you've done it before, click the right-hand Authorize button (under "Google requires authorization to connect to data").
- Select a team that has access to the account you want to connect.
- Choose to make this connection shared or private.
- Click Start.
- Click Allow.
- Scroll down to the bottom of the page. To create a report with our template, select Use report template for new reports. To create a blank report, deselect this option.
- In the pane's top right, click Connect.
- Click Create report.
- Click Add to report.
Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Looker Studio.
Make sure you've installed the Supermetrics add-on before you connect.
- Open an Excel file.
- Click Data → Show Supermetrics.
- Under Data source, select your Google data source.
- Choose to make this connection shared or private.
- Click Start.
- Sign in with the Google Account you use with this data source. This doesn't have to be the same as the Google Account you use with Supermetrics.
- Click Allow.
Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Excel.