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LinkedIn Ads and LinkedIn Company Pages: Authentication guide

This guide will walk you through how to authenticate or reauthenticate LinkedIn Ads and LinkedIn Company Pages in Supermetrics for Google Sheets, Google Data Studio, and Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API. 

Before you begin

To connect Supermetrics to LinkedIn Company Pages, you need:

To connect Supermetrics to LinkedIn Ads, you need:

Query types: LinkedIn Company Pages
  • Follower details: Total number of followers for the page, as well as breakdowns of follower demographic types (industry, what job, what region, etc.). 
  • Historical share statistics: Basic metrics for posts, shares, and updates, splittable by date (but not post ID).
  • Historical follow statistics: Follower metrics for new organic and sponsored followers for the page, splittable by date.
  • Page lifetime statistics: Page-specific stats for the lifetime of page (page views, job page views, basic demographics) cannot be split by date.
  • Page statistics: Page-specific stats of page (page views, job page views, etc.), splittable by date.
  • Share comments detail: Gets comment text details for shares, updates, and posts, and share title.
  • Share totals: Lifetime total metrics for shares on the company page. Can't be split by date or by share/post.
  • UGC details: Basic dimensions about post types not covered under “Update details” (like video posts), including name, link, and more. Includes update count metrics.
  • Update details: Details about updates, shares, and posts (title, poster, URL, etc.), and basic metrics for updates.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Under Data source, select Linkedin Ads or LinkedIn Company Pages.
  4. Click Start.
  5. Enter your credentials and click Sign in.
  6. For LinkedIn Ads, select the accounts you'd like to use in your reporting. For LinkedIn Company Pages, select pages instead.
When you're ready, learn how to create your first Supermetrics query with LinkedIn Ads or LinkedIn Company Pages.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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