Use the various metrics of the LinkedIn Ads data source to create an overall view of what gets the attention of your audience. Use this data with data from other paid media channels and see which channel is bringing in the most conversions and compare the quality and price per conversion.
For a full list of metrics and dimensions available in our LinkedIn Ads data source connector, take a look at our LinkedIn Ads documentation.
Once you’ve connected to LinkedIn Ads, you’re ready to create your first queries!
Try these queries
See the following use cases for examples of how to set up queries.
See conversions and ad spend
Explore how much you’ve spent on ads in the last 28 days and compare it to the conversions.
The "Conversions" metric shows the count of conversions indicated by pixel loads.
For best results in Looker Studio, use the time series or combo chart type.
- Set the date range to Last 28 days.
- Select the Total spent and Conversions metrics.
- Select the Date dimension to split the query results by date.
The ad spend is given in the currency used by your LinkedIn Ads data source. You can convert the currency to other currencies in Google Sheets and Looker Studio. Learn more about currency conversion.
See specific type of conversions
See what types of conversions your LinkedIn Ads campaigns are using. In this example, we look a the data for the year until today.
For best results in Looker Studio, use the table chart type.
- Set the date range to Year to date.
- Select the Conversions metric.
- Select the Conversion type dimension to split the query results by conversion type.
Note that many other metrics are not compatible with the Conversion-specific dimension, so you won't be able to query them at the same time (they may return an error or will be empty values). The setup in the API means that you can’t request other dimensions or get a join key.
See clicks, impressions, and ad spend
See how many times people have clicked on your ads, and how many times your ads have been seen in total last month. Compare this to how much you’ve spent on your ad campaigns.
The "Impressions" metric shows the count of 'impressions' for Direct Ads and Sponsored Updates and 'sends' for InMails.
The "Clicks" metric shows the count of chargeable clicks.
For best results in Looker Studio, use the time series chart type.
- Set the date range to Last month.
- Select the Clicks, Impressions, and Total spent metrics.
- Select the Campaign name dimension to split the query results by campaign.
See clicks, impressions, leads, and ad spend per campaign
Take a look at how your campaigns performed last week, and get a report on the clicks, impressions, and leads compared to your ad spend.
The "Leads" metric shows the count of leads generated through One Click Lead Gen.
For best results in Looker Studio, use the table chart type.
- Set the date range to Last week.
- Select the Clicks, Impressions, Leads, and Total spent metrics.
- Select the Campaign name dimension to split the query results by campaign.
See estimated total reach of your campaigns
To get an idea of how many people have been targeted by your ad campaign, let’s fetch the approximate reach of your campaign.
The "Reach" metric shows the approximate reach of your campaign.
For best results in Looker Studio, use the table or bar chart type.
- Set the date range to Last week.
- Select the Reach and Impressions metrics.
- Select the Campaign name dimension to split the query results by campaign.
More resources
See the Supermetrics blog for posts about LinkedIn Ads and take a look at our tips for social media marketing funnel.
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