This guide will walk you through how to authenticate or reauthenticate LinkedIn Ads and LinkedIn Company Pages with Google Sheets, Google Data Studio, and Microsoft Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API.
Before you begin
To connect Supermetrics to LinkedIn Company Pages, you need:
A valid LinkedIn user account with Super Admin or Content Admin access. Learn how to add admin access to LinkedIn pages.
Here’s an example of sufficient user permissions:
To connect Supermetrics to LinkedIn Ads, you need:
A valid LinkedIn user account with at least Viewer access to an ad account. Learn how to grant access to LinkedIn accounts.
Admin-level access to the Company Page is required for creative-level granularity (content and metadata of the ads).
- Follower details: Total number of followers for the page, as well as breakdowns of follower demographic types (industry, what job, what region, etc.).
- Historical share statistics: Basic metrics for posts, shares, and updates, splittable by date (but not post ID).
- Historical follow statistics: Follower metrics for new organic and sponsored followers for the page, splittable by date.
- Page lifetime statistics: Page-specific stats for the lifetime of page (page views, job page views, basic demographics) cannot be split by date.
- Page statistics: Page-specific stats of page (page views, job page views, etc.), splittable by date.
- Share comments detail: Gets comment text details for shares, updates, and posts, and share title.
- Share totals: Lifetime total metrics for shares on the company page. Cannot be split by date or by share/post.
- UGC details: Basic dimensions about post types not covered under “Update details” (like video posts), including name, link, and more. Includes update count metrics.
- Update details: Details about updates, shares, and posts (title, poster, URL, etc.), and basic metrics for updates.
Data protection agreement
If you have any questions about how Supermetrics handles and secures your data, read our policy on data privacy and security.
Instructions
- Open a new Google Sheets file.
- Click Add-ons → Supermetrics → Launch to open the sidebar.
- Under Data source, select the data source.
- Click Start.
- Enter your credentials (email and password) and click Sign in.
- For LinkedIn Ads, under Select accounts, select the accounts.
- For LinkedIn Company Pages, under Select pages, select the pages.
Reauthenticate
Learn how to reauthenticate the data source with Supermetrics in Google Sheets.
Next steps
Learn how to create your first Supermetrics query with the LinkedIn Ads/Company Pages.- Open the Supermetrics data source gallery.
- Navigate to the data source and click Try.
- Click Authorize to authorize Supermetrics in Data Studio.
If you're authenticating the data source for the first time, log in with the Google account you use with Supermetrics. Click Allow. - Click Authorize to log in to your data source.
- Enter your credentials (email and password) and click Sign in.
- For LinkedIn Ads, under Select accounts, select the accounts.
- For LinkedIn Company Pages, under Select pages, select the pages.
- Under Select accounts, select your accounts.
- Scroll down to the bottom of the page. To create a report with our template, select Use report template for new reports. To create a blank report, deselect this option.
- Click Connect on the top right-hand side. This will open a full list of fields available in this connector. You can skip this list.
- Click Create report.
- Click Add to report to complete the authentication steps.
Add or remove a user account
- To add or remove a user account go back to the data source settings. Click on the link at the end of the sentence that starts with “To add more/manage user accounts…”
- Click +Add new account to add a new user account.
- Click the Trash icon to remove that specific user account.
- Click Continue to proceed with that user account.
Reauthenticate
Learn how to reauthenticate the data source with Supermetrics in Data Studio.
Next steps
Learn how to create your first Supermetrics query with the LinkedIn Ads/Company Pages.Before you can authenticate the data source in Excel, you need to
install the Supermetrics add-on.
- Open an Excel file.
- Click Data → Show Supermetrics.
- Under Data source, select the data source.
- Click Start.
- Enter your credentials (email and password) and click Sign in.
- For LinkedIn Ads, under Select accounts, select the accounts.
- For LinkedIn Company Pages, under Select pages, select the pages.
Reauthenticate
Learn how to reauthenticate the data source with Supermetrics in Excel.
Next steps
Learn how to create your first Supermetrics query with the LinkedIn Ads/Company Pages.Explore our guides to set up data transfers to various destinations.
- Set up BigQuery
- Set up Data warehouse and cloud storage (Amazon S3, Google Cloud Storage, Snowflake, Azure Storage, or Azure Synapse)
- Set up the Supermetrics API
Reauthenticate the data source
Troubleshooting
- If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide.
- If you encounter a permission error such as “user permission denied” or similar, follow this guide.