How to Authenticate/Re-authenticate Criteo in Google Sheets & Microsoft Excel

This guide gives instructions on how to successfully authenticate Criteo. 


Quick links to specific sections: 

Google Sheets

Data Studio

Excel

"If everything fails..." 

Data Source Access Requirements:

Before authenticating Criteo, please make sure you have gone through the rights and permissions required for this data source, meaning you are assigned as an "ad manager/admin" or as a similar role. To learn more, please refer to this guide.

Access requirements for user account: 

  • Valid API user with Client ID and Client Secret. 

Authenticating with Google Sheets: 

To authenticate Criteo with Google Sheets, please do the following steps

1. Open up the Supermetrics sidebar in Google Sheets. 

2. Select Criteo in the sidebar, under data source.

3. An automatic Criteo log in page will open up, please insert your API user's client ID and client secret and click on login. You can find your unique API key in Setup --> Users --> API information.

4.  You have completed all the steps. Now you can go back to the sidebar and select your Criteo account.


Re-authenticating with Google Sheets:

To re-authenticate Criteo in Google Sheets, please go to this guide.

Authenticating with Data Studio:

To authenticate Criteo in Google Data Studio, please do the following steps. If you can't find Criteo in Data Studio, please use this link

1. Click on add data.

2. Search for Criteo by Supermetrics and click on it. 

3. Click on authorize. If you wish to learn more about data security and data privacy, please see this page

4. Select an account to proceed.

5. Click on allow. If you wish to learn more about data security and data privacy, please see this page

 6. Click on authorize. If you wish to learn more about data security and data privacy, please see this page

7. Enter your API user's client ID and client secret. Please keep in mind that you can manage your API users in the Criteo marketing platform. You can find your unique API key in Setup -> Users -> API information. 

4. You have completed all the steps. Now you can go back to the sidebar and select Criteo. 


Re-authenticating with Data Studio:

To re-authenticate the connector in Data Studio, please go to this guide.


Authenticating with Excel:

To authenticate Criteo with Excel, please do the following steps:

1. Open up the Supermetrics sidebar in Excel. 

2. Select Criteo in the sidebar, under data source.

3. An automatic popup will open, please enter your API user's client ID and client secret to connect to Criteo and click on Start. Please keep in mind that you can manage your API users in the Criteo marketing platform. You can find your unique API key in Setup -> Users -> API information. 

4. You have completed all the steps. Now you can go back to the sidebar and select Criteo. 


Re-authenticating with Excel:

To re-authenticate Criteo in Excel, please go to this guide.


"If everything fails..." 

Common errors:

If you encounter any of the following errors below, please see the guide linked after the error message.

  • Error: "This was a reauthorization request for user X but logged in as user Y", please see this guide
  • Error: "You're not allowed to run queries with this license #12345. This is because you have not been assigned to the license as a valid user." please see this guide.
  • Error: "This action is not supported when you are signed into multiple accounts". please see this guide.
  • If you no longer see a specific account/page/etc. when logging in, please see this guide
  • If you haven't managed to authenticate you might be affected by an issue at Google account management. For more information, please see this guide.

Forcing a refresh per account data & removing a data source:

To force a refresh per data source, please see this guide.

To remove a data source from Google Sheets, please see this guide.

To remove a data source from Data Studio, please see this guide.

To remove a data source from Excel, please see this guide.


Further assistance 

If you followed all the above steps and you still encounter an authentication error, please create a new support request with the details of the issue and we will assist you.

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