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Criteo: Authentication and reauthentication guide

This guide will walk you through how to authenticate or reauthenticate Criteo with Google Sheets, Data Studio, and Microsoft Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API. 

Before you begin

To connect Supermetrics to Criteo, you need:

  • An API user with client ID and client secret
  • An app with at least Read access for all elements of the Marketing API. To create these credentials, follow these instructions

Here’s an example of sufficient user permissions:

Criteo app

Please note that if you're logged with an old Criteo app, you'll need to log out of the data source completely and log back again. To install a new app, follow these steps

Data protection agreement 

If you have any questions about how Supermetrics handles and secures your data, read our policy on data privacy and security.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Under Data source, select Criteo.
  4. Click Start.
  5. Enter your Criteo client ID and Criteo client secret, and click Start
  6. Under Select accounts, select the accounts.


Learn how to reauthenticate the data source with Supermetrics in Google Sheets.

Next steps

Learn how to create your first Supermetrics query with Criteo.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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