Use the Criteo data source connector to access your campaign data more easily and pull data such as performance, targeting, audience, bidding, device, and ad set. You can also create reports to see seasonal changes with your retargeting campaigns.
For a full list of metrics and dimensions available in our Criteo data source connector, take a look at our Criteo documentation.
Once you've connected to Criteo, you’re ready to create your first queries!
Try these queries
See the following use cases for examples on how to use the metrics and dimensions.
See impressions, clicks, and cost per ad set
Explore the impressions, clicks, and costs of your ad sets. In this example, we take a look at the data for the last 7 days.
The "Impressions" metric shows the number of times the ad is displayed to a user on publishers' websites. The "Clicks" metric shows the number of times that your Criteo ads have been clicked. The "Cost" metric shows the total cost of the campaigns.
For best results in Looker Studio, use the table chart type.
- Set the date range to Last 7 days.
- Select the Impressions, Click, and Cost metrics.
- Select the Ad set name and Date dimensions.
See campaign cost
Take a look at how much your campaigns have cost throughout the year. In this example, we split the results by month.
The "Cost" metric shows the total cost of the campaigns.
For best results in Looker Studio, use the time series chart type.
- Set the date range to This year to date.
- Select the Cost metric.
- Select the Year & Month dimension to split the query results by year and month.
See cost, revenue, and sales
Get data on how much your campaigns cost last month, and how much revenue they generated.
The "Cost" metric shows the total cost of the campaigns. The "Revenue" metric shows the amount of money generated by online sales. The "Sales" metric shows the total number of purchases completed via the same device your Criteo ads were clicked, or a different one.
For best results in Looker Studio, use the time series chart type.
- Set the date range to Last month.
- Select the Cost, Revenue, and Sales metrics.
- Select the Date dimension to split the query results by date.
See cost, revenue, and sales per campaign
Take a look at the cost, revenue, and sales for your campaigns and categories last week.
The "Cost" metric shows the total cost of the campaigns. The "Revenue" metric shows the amount of money generated by online sales. The "Sales" metric shows the total number of purchases completed via the same device your Criteo ads were clicked, or a different one.
For best results in Looker Studio, use the table chart type.
- Set the date range to Last week.
- Select the Cost, Revenue, and Sales metrics.
- Select the Campaign name and Category name dimensions to split the query results by campaign and category.
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