How to Authenticate/Re-authenticate Adform in Google Sheets, Google Data Studio & Microsoft Excel

This guide gives instructions on how to authenticate Adform with Google Sheets, Google Data Studio and Microsoft Excel. 


Quick links to specific sections: 

Google Sheets

Data Studio

Excel

"If everything fails..." 

Data Source Access Requirements:

Before authenticating Adform, please make sure you have gone through the rights and permissions required for this data source. To learn more, please refer to this guide:

Access requirements for user account: 

  • Requires users to have External API access enabled. They will also need sufficient access to specific clients to be able to read their data. 
  • A valid Advertiser or Agency user role, as part of Buyer Solution category.


Authenticating with Google Sheets: 

To authenticate Adform in Google Sheets, please do the following steps:

1. Open up the Supermetrics sidebar in your Google Sheets. 


2. Select AdForm in the sidebar, under data source.

3. An automatic Adform window will open, please insert your credentials and click on log in.



4. Click on allow. If you wish to learn more about data security and data privacy, please see this page



5. You have completed all the steps. Now you can go back to the sidebar and select your Adform account. 


Re-authenticating with Google Sheets:

To re-authenticate Adform in Google Sheets, please go to this guide.

Authenticating with Data Studio:

To authenticate Adform in Data Studio, please do the following steps:

1. Click on add data.

2. Search for Adform by Supermetrics and click on it.


3. Click on authorize. If you wish to learn more about data security and data privacy, please see this page

4. Insert your Adform credentials and click on log in.



5. Click on allow. If you wish to learn more about data security and data privacy, please see this page


6. You now have to select your account by clicking on select accounts.


7. Click on add on the bottom right side to continue. 


8. As a final step, click on add to report


Adding additional user accounts or removing old ones with Data Studio


1. Click on the link below to add additional user accounts or to remove old user accounts. If you don't need to add/remove user accounts, you can skip this step.

2. If you wish to add a user account, click on Add Adform user account. If you wish to remove a user account, click on remove. To continue with the same user account, click on Ok, let's continue.

Team management with Data Studio


From the link below, you can access your team management page, where you can change assigned users on your licenses, add new team members, etc. For more details, please see Team Management Basics

Re-authenticating with Data Studio:

To re-authenticate Adform in Data Studio, please go to this guide.


Authenticating with Excel:

To authenticate Adform in Excel, please do the following steps:

1. Open up the Supermetrics sidebar in Excel.


2. Select Adform in the sidebar, under data source.

3. An automatic window will open up, click on start

4. An automatic window will open up, insert your credentials here and click on log in.


5. Click on allow. If you wish to learn more about data security and data privacy, please see this page



6. You have completed all the steps. Now you can go back to the sidebar and select your Adform account. 


Re-authenticating with Excel:

To re-authenticate Adform in Excel, please go to this guide.

"If everything fails..." 

Common errors:

If you encounter any of the following errors below, please see the guide linked after the error message.

  • Error: "Authentication failed" & "You need to re-authenticate at X and then run the query again.", please see this guide.
  • Error: "This was a reauthorization request for user X but logged in as user Y", please see this guide
  • Error: "You're not allowed to run queries with this license #12345. This is because you have not been assigned to the license as a valid user." please see this guide.
  • Error: "This action is not supported when you are signed into multiple accounts". please see this guide.
  • If you no longer see a specific account/page/etc. when logging in, please see this guide
  • If you haven't managed to authenticate you might be affected by an issue at Google account management. For more information, please see this guide.

Forcing a refresh per account data & removing a data source:

To force a refresh per data source, please see this guide.

To remove a data source from Google Sheets, please see this guide.

To remove a data source from Data Studio, please see this guide.

To remove a data source from Excel, please see this guide.


Further assistance 

If you followed all the above steps and you still encounter an authentication error, please create a new support request with the details of the issue and we will assist you.

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