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Pardot: Authentication guide

This guide will walk you through how to authenticate or reauthenticate Pardot in Supermetrics for Google Sheets, Data Studio, and Excel. 

Before you begin

To connect Supermetrics to Pardot, you need a user account in a Salesforce instance that's connected to Pardot, and a Pardot business unit ID.

Find a Pardot business unit ID
  1. Log in to Salesforce. 
  2. On the top right-hand side, click Setup.
  3. In the left-hand menu, navigate down to Platform Tools → Pardot → Pardot Account Setup.
  4. Copy the Business unit ID and Business unit name to your notepad. Keep them safe — you'll need them when you authenticate Pardot in Supermetrics for the first time.

If you can’t access the Pardot account's setup information, ask your Salesforce Administrator to provide you with the Pardot Business unit ID.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Under Data source, select Pardot.
  4. Enter your Business unit ID and Business unit name and click Start.
  5. Select the accounts you'd like to include in your reporting.

When you're ready, learn how to create your first Supermetrics query with Pardot.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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