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The Trade Desk: Authentication guide

This guide will walk you through how to authenticate or reauthenticate The Trade Desk with Google Sheets, Data Studio, and Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and API. 

Before you begin

To connect Supermetrics to The Trade Desk, you need the Partner-level reporting user role and access to partner cost metrics. There might be fees associated with API access that you'll pay to The Trade Desk.

Note that you'll need to sign a form with The Trade Desk to grant access to your data. Like any third-party supplier, Supermetrics isn't involved with the creation of this document.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Under Data source, select The Trade Desk.
  4. Enter your email address and password, and click Start. 
  5. Select the accounts you'd like to use in your reporting.


Delays in data transfer from The Trade Desk's API can mean that imports can take up to 24 hours for very large datasets. If you encounter an error reading Background report import is in progress. Please try again later, wait a short while and retry.

  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you're missing an account from the dropdown list, follow these steps.
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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