How to Authenticate/Re-authenticate TikTok Ads in Google Sheets, Google Data Studio & Microsoft Excel

This guide gives instructions on how to successfully authenticate TikTok Ads with Google Sheets, Google Data Studio and Microsoft Excel. 


Quick links to specific sections: 

Google Sheets

Data Studio

Excel

"If everything fails..." 

Data Source Access Requirements:

Before authenticating the connector, please make sure you have gone through the rights and permissions required for this data source. To learn more, please refer to this guide:

Access requirements for user account:

  • A valid Ad account Analyst user role level is required.

Authenticating with Google Sheets: 

This guide assumes that you have already installed the Supermetrics add-on for Google Sheets. If you haven't installed the add-on yet, see First steps: Getting the Supermetrics Sidebar in Google Sheets.


To authenticate TikTok Ads in Google Sheets, please do the following steps:

1. Open up the Supermetrics sidebar in your Google Sheets. 

2. Select TikTok Ads in the sidebar, under add data sources.

3. Click on start to proceed.

4. Insert your email or phone and password and click on log in



5. It might verify that you are not a robot. Please do as requested. If you wish to learn more about data security and data privacy, please see this page.

6. Click to agree to the platform service agreement and confirm


7. You have completed all the steps. You can now go back to the sidebar and select your TikTok Ads account.


Re-authenticating with Google Sheets:

To re-authenticate the data source in Google Sheets, please go to this guide.


Authenticating with Data Studio:

To authenticate TikTok Ads in Google Data Studio, please do the following steps.

1. Since the data source is in early access, please use this link to authenticate the data source. 

2. Click on Authorize. If you wish to learn more about data security and data privacy, please see this page.


3. Insert your email or phone and password and click on log in



4. Click to agree to the platform service agreement and confirm. If you wish to learn more about data security and data privacy, please see this page.

5. Select your account/s to proceed.

6. Click on connect on the top right side to continue.

7. By default, there will be a list of fields. You can skip this list and click on create report.

8. As a final step, click on add to report


Adding additional user accounts or removing old ones with Data Studio


1. Click on the link below to add additional user accounts or to remove old user accounts. If you don't need to add/remove user accounts, you can skip this step.


2. If you wish to add a user account, click on Add new account. If you wish to remove a user account, click on the bin icon. To continue with the same user account, click on continue.


Team management with Data Studio

From the link below, you can access your team management page, where you can change assigned users on your license, add new team members, etc. For more details, see Team Management Basics.


Re-authenticating with Data Studio:

To re-authenticate the data source in Data Studio, please go to this guide.


Authenticating with Excel:

This guide assumes that you have already installed the Supermetrics add-on for Excel. If you haven't installed the add-on yet, see First steps: Getting the Supermetrics Sidebar into Excel.


To authenticate TikTok Ads in Excel, please do the following steps:

1. Click on data and open up the Supermetrics sidebar in Excel.


2. Select TikTok Ads in the sidebar under add data source.


3. Click on start to proceed.

4. Insert your email or phone and password and click on log in



5. It might verify that you are not a robot. Please do as requested.

6. Click to agree to the platform service agreement and confirm. If you wish to learn more about data security and data privacy, please see this page.


Re-authenticating with Excel:

To re-authenticate the data source in Excel, please go to this guide.


"If everything fails..." 

Common errors:

If you encounter any of the following errors below, please see the guide linked after the error message.

  • Error: "Authentication failed" & "You need to re-authenticate at X and then run the query again.", please see this guide
  • Error: "This was a reauthorization request for user X but logged in as user Y", please see this guide
  • Error: "You're not allowed to run queries with this license #12345. This is because you have not been assigned to the license as a valid user." please see this guide.
  • Error: "This action is not supported when you are signed into multiple accounts". please see this guide.
  • If you no longer see a specific account/page/etc. when logging in, please see this guide
  • If you haven't managed to authenticate you might be affected by an issue at Google account management. For more information, please see this guide.

Forcing a refresh per account data & removing a data source:

To force a refresh per data source, please see this guide.

To remove a data source from Google Sheets, please see this guide.

To remove a data source from Data Studio, please see this guide.

To remove a data source from Excel, please see this guide.


Further assistance 

If you followed all the above steps and you still encounter an authentication error, please create a new support request with the details of the issue and we will assist you.

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