How to Authenticate/Re-authenticate SEMRush Projects in Google Sheets & Google Data Studio

This guide gives instructions on how to authenticate SEMRush Projects. Please note that this data source is available with Google Sheets and Google Data Studio, and not with Microsoft Excel.   


Quick links to specific sections: 

Google Sheets

Data Studio

"If everything fails..." 

Data Source Access Requirements:

The SEMRush connector requires you have set up an API account with SEMrush and have purchased a subscription with them for API request units. Supermetrics does not include this with the connector. If you have not done so already, please visit this site to get started with your SEMrush account https://www.semrush.com/api-use/ and follow this guide SEMRush API units


Authenticating with Google Sheets

To authenticate SEMRush Projects in Google Sheets, please do the following steps:

1. Open up the Supermetrics sidebar in your Google Sheets. 

2. Select SEMRush Projects in the sidebar, under data source.

3. Insert your SEMrush API key and click on login

If you don't have an API key and a SEMRush subscription, please see https://www.semrush.com/api-use/

4. Type to search for SEMRush projects.


5. Under report configuration select query type.

Note: SEMrush reports cost API units. Check the prices for different report types from here: https://www.semrush.com/api-projects/#prices


Re-authenticating with Google Sheets:

To re-authenticate SEMRush Projects in Google Sheets, please go to this guide.


Authenticating with Data Studio:

To authenticate SEMRush Projects in Google Data Studio, please do the following steps:

1. Click on add data.

2. Search for SEMRush Projects by Supermetrics and click on it. Since the data source is in early access, as an alternative, you can use this link to authenticate the data source.

3. Click on Authorize. If you wish to learn more about data security and data privacy, please see this page.

4. Insert your SEMrush API key and click on login

If you don't have an API key and a SEMRush subscription, please see https://www.semrush.com/api-use/


5. Select projects, query type and click on next.

Check the prices for different report types from here: https://www.semrush.com/api-projects/#prices

Depending on the query type you choose, there will be additional filters to select. The URL field is mandatory, however, the other fields are optional.

6. Click on add on the bottom right side to continue. 

7. As a final step, click on add to report.



Adding additional user accounts or removing old ones with Data Studio


1. Click on the link below to add additional user accounts or to remove old user accounts. If you don't need to add/remove user accounts, you can skip this step.



2. If you wish to add a user account, click on Add SEMrush Projects user account. If you wish to remove a user account, click on remove. To continue with the same user account, click on Ok, let's continue.




Team management with Data Studio


From the link below, you can access your team management page, where you can change assigned users on your licenses, add new team members, etc. For more details, please see Team Management Basics


Re-authenticating with Data Studio:

To re-authenticate SEMRush Projects in Data Studio, please go to this guide.

Common errors:

If you encounter any of the following errors below, please see the guide linked after the error message.

  • Error: "Authentication failed" & "You need to re-authenticate at X and then run the query again.", please see this guide
  • Error: "This was a reauthorization request for user X but logged in as user Y", please see this guide
  • Error: "You're not allowed to run queries with this license #12345. This is because you have not been assigned to the license as a valid user." please see this guide.
  • Error: "This action is not supported when you are signed into multiple accounts". please see this guide.
  • If you no longer see a specific account/page/etc. when logging in, please see this guide
  • If you haven't managed to authenticate you might be affected by an issue at Google account management. For more information, please see this guide.

Forcing a refresh per account data & removing a data source:

To force a refresh per data source, please see this guide.

To remove a data source from Google Sheets, please see this guide.

To remove a data source from Data Studio, please see this guide.

To remove a data source from Excel, please see this guide.


Further assistance 

If you followed all the above steps and you still encounter an authentication error, please create a new support request with the details of the issue and we will assist you.


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