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Semrush Analytics: Authentication guide

This guide will walk you through how to authenticate or reauthenticate Semrush Analytics in Supermetrics with Google Sheets, Data Studio, and Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API.

Before you begin

To connect Supermetrics to Semrush Analytics, you need an API account with Semrush and a Semrush subscription for API request units. Learn more about Semrush accounts and API request units.

Each API call has a cost, and the cost of requests is measured in API units. Units are determined by the type of report or request retrieved from the Semrush API, and fetching historical data requires more units than live data. One US dollar is equal to approximately 20,000 API units. 

Query types

Semrush Analytics supports 5 main types of queries — Domain, Keyword, URLs, Display Ads, and Backlinks — for a total of 35 different query types. 

  • The data source uses the same structure as the API reports with the same names, so you can use the Semrush Analytics API documentation to find out what specific reports and fields are available.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Click Add-ons → Supermetrics → Launch to open the sidebar.
  3. Under Data source, select Semrush Analytics.
  4. Enter your email and password, and click Log in.
  5. Click Approve
  6. Navigate to Report configuration.
  7. Under Query type, select the query type.
  8. Enter one or more domains. Separate them with commas. 
When you're ready, learn how to create your first Supermetrics query with Semrush Analytics.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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