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Google data sources: Authentication guide

This guide will walk you through how to authenticate or reauthenticate the Google data sources in Supermetrics for Google Sheets, Data Studio, and Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and API.

Before you begin

Google Ads
Google AdSense
Google Ad Manager
Google Analytics & Google Analytics 4
  • You'll need a Google Analytics account with at least Read & Analyze access to a Property and Views underneath. Learn more about user permissions and how to add users.
Google BigQuery

Google BigQuery field list types

  • Simplified field list: Shows each unique field name just once, if it's present in multiple tables.
  • Full-field list: Shows all columns from your tables in BigQuery.
  • Simplified list: With join fields only — shows only the fields that are available for multiple data sources. 
Google Campaign Manager 360
Google Display & Video 360
Google My Business
Google Search Ads 360
Google Search Console

For Excel users

If your team uses Supermetrics for Excel, you’ll see different options for managing and sharing data source connections in that destination. Learn more.


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-in.
  1. Open a new Google Sheets file. 
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Click Create new query.
  4. Under Data source, select your Google data source.
  5. Click Start.
  6. Choose a Google Account to sign in. 
  7. Click Allow.
  8. Depending on your Google data source, select your accounts, views, advertisers, locations, ad clients, sites and query types, or dataset and field list type.
When you're ready, learn how to create your first Supermetrics query with Google data sources.


  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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