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How to Authenticate/Re-authenticate Facebook Insights in Google Sheets, Google Data Studio & Microsoft Excel

This guide gives instructions on how to successfully authenticate Facebook Insights.  


Quick links to specific sections: 

Google Sheets

Data Studio

Excel

"If everything fails..." 

Data Source Access Requirements:

Before authenticating Facebook Insights, please make sure you have gone through the rights and permissions required for this data source, meaning you are assigned as an "ad manager/admin" or as a similar role. To learn more, please refer to these guides:

Access requirements for user account:

  • Valid Facebook user account with either "Administrator" access to a specific page, or if connected with the Business Manager at least "Page editor" access to a page. 

Authenticating with Google Sheets: 

If you are authenticating Facebook Insights in Google Sheets for the first time, please do the following steps:

1. Open up the Supermetrics sidebar in your Google Sheets.

2. Select Facebook Insights in the sidebar, under data source.

3. An automatic Facebook Insights login page will open up, please click on continue with Facebook.

4. Click on continue as X if you wish to login with that specific account. If you want to access by using another account, click on log into another account.


5. You have completed all the steps. You can now go back to the sidebar and select your Facebook Insights account.

Re-authenticating with Google Sheets:

To re-authenticate Facebook Insights in Google Sheets, please go to this guide.


Authenticating with Data Studio:

To authenticate Facebook Insights in Google Data Studio, please do the following steps:

1. Click on add data.

2. Search for Facebook Insights by Supermetrics and click on it.

3. Click on Authorize. If you wish to learn more about data security and data privacy, please see this page

4. Click on continue with Facebook.

5. Click on Ok, let's continue. However, if you wish to add a new Facebook Insights user account, click on Add Faceboook Insights user account.

6. Click on the link below to authenticate your user account. 

With this link, you can also add or delete users.

7. Click on OK, let's continue to continue with that user. If you wish to log in with a different user, click on Add Facebook Insights user account. Click on remove to remove the user account.



- If your Data Studio account belongs to multiple teams, you will see the option to select the team you wish to use. Go to the link below and select the team name with your license to proceed. (If you only belong to one team, skip to the next step).

7. You now have to select your page by clicking on select pages.

8.  Click on add on the bottom right side to continue. 

9. As a final step, click on add to report


Re-authenticating with Data Studio:

To re-authenticate Facebook Insights in Data Studio, please go to this guide.


Authenticating with Excel:

To authenticate Facebook Insights in Excel, please do the following steps:

1. Click on data and open up the Supermetrics sidebar in Excel.

2. Select Facebook Insights in the sidebar.

3. An automatic window will open up, click on start.

4. Click on continue as X if you wish to continue with that account. If you wish to connect with another account, click on log into another account.

5. You have completed all the steps. Now you can go back to the sidebar and select your Facebook Insights account.

Re-authenticating with Excel:

To re-authenticate Facebook Insights in Excel, please go to this guide.


"If everything fails..." 

Common errors:

If you encounter any of the following errors below, please see the guide linked after the error message.


For Facebook Insights only

  • Error: (#283) Requires manage_pages permission to manage the object, please see this guide
  • Error: "Two factor authentication is required for your Facebook account. See article <link> for how to reset your login to use two factor authentication." "Two factor authentication required. User have to enter a code from SMS or TOTP code generator to pass 2fac. This could happen when accessing a 2fac-protected asset like a page that is owned by a 2fac-protected business manager", please see this guide.
  • by an issue at Google account management. For more information, please see this guide.
  • If your Facebook ad account is missing from the list, please see this guide.
  • If your Facebook ad account shared through business asset group, is missing from the list, please see this guide.  

Common errors

  • Error: "This was a reauthorization request for user X but logged in as user Y", please see this guide
  • Error: "You're not allowed to run queries with this license #12345. This is because you have not been assigned to the license as a valid user." please see this guide.
  • Error: "This action is not supported when you are signed into multiple accounts". please see this guide.
  • If you no longer see a specific account/page/etc. when logging in, please see this guide
  • If you haven't managed to authenticate you might be affected 

Forcing a refresh per account data & removing a data source:

To force a refresh per data source, please see this guide.

To remove a data source from Google Sheets, please see this guide.

To remove a data source from Data Studio, please see this guide.

To remove a data source from Excel, please see this guide.


Refreshing tokens

As a final step, if you wish your tokens to be refreshed, please create a support ticket.



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