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Facebook Insights: Authentication guide

This guide will walk you through how to authenticate or reauthenticate Facebook Insights in Supermetrics for Google Sheets, Data Studio, and Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API. 

Before you begin

To connect Supermetrics to Facebook Insights, you need Administrator access to a specific Page, or if connected with Business Manager, at least a Page Editor access to a Page.

If you’re using new Pages experience, you must have partial access to the linked Facebook Page.

Visit Facebook’s help center to learn more about adding permissions to a Page and adding users to a Page in Business Manager. 


Google Sheets Data Studio  Excel Data integrations
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
  1. Open a new Google Sheets file. 
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Under Data source, select Facebook Insights.
  4. Click Start.
  5. A Facebook login page will open. Enter your credentials and click Log in. (If you're already logged in to Facebook, click Continue with Facebook.) 
  6. Click Continue as to authenticate with that user account.
  7. Pick the Pages you'd like to include in your reporting and click Next.
  8. Click Done
  9. Click Ok to complete the authentication steps.
When you're ready, learn how to create your first Supermetrics query with Facebook Insights.


  • If you still don’t see the right Facebook account in Supermetrics after following these steps, use this guide to troubleshoot the issue.
  • If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide
  • If you encounter a permission error such as “user permission denied” or similar, follow this guide.

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