This guide will walk you through how to authenticate or reauthenticate Facebook Insights with Google Sheets, Data Studio, and Microsoft Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API.
Before you begin
To connect Supermetrics to Facebook Insights, you need:
- Administrator access to a specific Page, or if connected with Business Manager, at least a Page Editor access to a Page.
- If you’re using the new page experience, you must have partial access to the linked Facebook Page.
Visit Facebook’s help center to learn more about adding permissions to a page and adding users to a page in Business Manager.
Here's an example of sufficient user permissions:
Data protection agreement
If you have any questions about how Supermetrics handles and secures your data, read our policy on data privacy and security.
Instructions
Before you can authenticate the data source in Google Sheets, you need to install the Supermetrics add-on.
Reauthenticate
Learn how to reauthenticate the data source with Supermetrics Google Sheets.
Next steps
Learn how to create your first Supermetrics query with Facebook Insights.
- Open a new Google Sheets file.
- Click Add-ons → Supermetrics → Launch to open the sidebar.
- Under Data source, select Facebook Insights.
- Click Start.
- A Facebook login page will open.
Enter your credentials (email address/phone number & password), and click Log in.
In alternative, if you're already logged in to Facebook in the browser, click Continue with Facebook. - Click Continue as to authenticate with that user account.
If you wish to authenticate with a different user account, click Log in to another account. - Hand-pick your pages and click Next.
- Click Done.
- Click Ok to complete the authentication steps.
- Under Select pages, select the pages.
Reauthenticate
Learn how to reauthenticate the data source with Supermetrics Google Sheets.
Next steps
Learn how to create your first Supermetrics query with Facebook Insights.
- Open the Supermetrics data source gallery.
- Navigate to the data source and click Try.
- Click Authorize to authorize Supermetrics in Data Studio.
*If you're authenticating the data source for the first time, log in with the Google account you use with Supermetrics. Click Allow.* - Click Authorize to log in to your data source.
- A Facebook login page will open.
Enter your credentials (email address/phone number & password), and click Log in.
In alternative, if you're already logged in to Facebook in the browser, click Continue with Facebook. - Click Continue as to authenticate with that user account.
If you wish to authenticate with a different user account, click Log in to another account. - Hand-pick your pages and click Next.
- Click Done.
- Click Ok to complete the authentication steps.
- Under Select pages, select the pages.
- Scroll down to the bottom of the page.
To create a report with our template, select Use report template for new reports.
To create a blank report, deselect this option. - Click Connect on the top right-hand side.
- This will open a full list of fields available in this connector. You can skip this list.
- Click Create report.
- Click Add to report to complete the authentication steps.
Add or remove a user account
- To add or remove a user account go back to the data source settings. Click on the link at the end of the sentence that starts with “To add more/manage user accounts…”
- Click +Add new account to add a new user account.
- Click the Trash icon to remove that specific user account.
- Click Continue to proceed with that user account.
Reauthenticate
Learn how to reauthenticate the data source with Supermetrics Data Studio.
Next steps
Learn how to create your first Supermetrics query with Facebook Insights.
Before you can authenticate the data source in Excel, you need to
install the Supermetrics add-on.
- Open an Excel file.
- Click Data → Show Supermetrics.
- Under Data source, select Facebook Insights.
- Click Start.
- A Facebook login page will open.
Enter your credentials (email address/phone number & password), and click Log in.
In alternative, if you're already logged in to Facebook in the browser, click Continue with Facebook. - Click Continue as to authenticate with that user account.
If you wish to authenticate with a different user account, click Log in to another account. - Hand-pick your pages and click Next.
- Click Done.
- Click Ok to complete the authentication steps.
- Under Select pages, select the pages.
Reauthenticate
Learn how to reauthenticate the data source with Supermetrics Excel.
Next steps
Learn how to create your first Supermetrics query with Facebook Insights.
Explore our guides to set up data transfers to various destinations.
- Set up BigQuery
- Set up Data warehouse and cloud storage (Amazon S3, Google Cloud Storage, Snowflake, Azure Storage, or Azure Synapse)
- Set up Supermetrics API
Reauthenticate the data source
Learn how to reauthenticate the data source with Supermetrics API, data warehouse and cloud storage integrations:
Troubleshooting
- If you still don’t see the right Facebook account in Supermetrics after following these steps, use this guide to troubleshoot the issue.
- If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide.
- If you encounter a permission error such as “user permission denied” or similar, follow this guide.