This guide will walk you through how to authenticate or reauthenticate Facebook Insights in Supermetrics for Google Sheets, Data Studio, and Excel, as well as data warehouse destinations like Google Cloud Storage, BigQuery, and the Supermetrics API.
Before you begin
To connect Supermetrics to Facebook Insights, you need Administrator access to a specific Page, or if connected with Business Manager, at least a Page Editor access to a Page.
If you’re using new Pages experience, you must have partial access to the linked Facebook Page.
Visit Facebook’s help center to learn more about adding permissions to a Page and adding users to a Page in Business Manager.
Instructions
- Open a new Google Sheets file.
- Navigate to Extensions → Supermetrics → Launch to open the Supermetrics sidebar.
- Under Data source, select Facebook Insights.
- Click Start.
- A Facebook login page will open. Enter your credentials and click Log in. (If you're already logged in to Facebook, click Continue with Facebook.)
- Click Continue as to authenticate with that user account.
- Pick the Pages you'd like to include in your reporting and click Next.
- Click Done.
- Click Ok to complete the authentication steps.
- Open the Supermetrics data source gallery.
- Navigate to the data source and click Try.
- Click Authorize.
- If you're authenticating the data source for the first time, log in with the Google Account you use with Supermetrics. Click Allow.
- Click Authorize.
- A Facebook login page will open. Enter your credentials and click Log in. (If you're already logged in to Facebook, click Continue with Facebook.)
- Click Continue as to authenticate with that user account.
- Pick the Pages you'd like to include in your reporting and click Next.
- Click Done.
- Click Ok to complete the authentication steps.
- Scroll down to the bottom of the page. To create a report with our template, select Use report template for new reports. To create a blank report, deselect this option.
- Click Connect on the top right-hand side.
- Click Create report.
- Click Add to report.
Add or remove a user account in Data Studio
- Click the edit icon next to the data source's name in the Data Studio sidebar.
- At the top left of the connection pane, click Edit connection.
- Scroll down to Parameters.
- Browse team, account, and license management options in the section beginning "To add more/manage accounts..."
Connections
If you use Excel and no other Supermetrics products, you’ll be able to connect accounts to data sources and share these connections with your team. You can manage connections either within the add-in sidebar or via the Supermetrics Team Site. Learn more about shared connections.
Before you can authenticate the data source in Excel, you need to install the Supermetrics add-in.
- Open an Excel file.
- Click Data → Show Supermetrics.
- Under Data source, select Facebook Insights.
- Choose to make this connection shared or private.
- Click Start.
- A Facebook login page will open. Enter your credentials and click Log in. (If you're already logged in to Facebook, click Continue with Facebook.)
- Click Continue as to authenticate with that user account.
- Choose the Pages you'd like to include in your reporting and click Next.
- Click Done.
- Click Ok to complete the authentication steps.
Explore our guides to set up data transfers to various destinations.
- BigQuery
- Data warehouses and cloud storage (Amazon S3, Google Cloud Storage, Snowflake, Azure Storage, or Azure Synapse)
- The Supermetrics API
Reauthenticate the data source
Troubleshooting
- If you still don’t see the right Facebook account in Supermetrics after following these steps, use this guide to troubleshoot the issue.
- If you encounter an authentication error such as “authentication failed”, “you need to reauthenticate” or similar, see this guide.
- If you encounter a permission error such as “user permission denied” or similar, follow this guide.