We've compiled below, to the best of our knowledge, what rights and permissions are required for most data sources. This list is not exhaustive but will be updated over time to include all sources we support.
|Data Source||Access Requirements for User Account||Other Notes/References|
|Adform||Requires user to have "External API" access enabled. They will also need sufficient access to specific clients to be able to read their data||Enabling External API|
|Adobe Analytics||Valid Adobe ID linked to Experience Cloud and has "Web Service Access" enabled for the account. Also requires explicit access granted to see the report suites, reports, segments, and custom fields.|
As the platform's permissions are high customizable and will vary from account to account, you must contact your Adobe system administrator for help enabling all the pieces.
|AdRoll||Valid "Administrator" or "General User" level role.|
|Bing Webmaster Tools||Requires an API key in order to able to access and use Bing Webmaster APIs. This API key can be generated from Bing Webmaster Tools.|
|Criteo||Valid API user with Client ID and Client Secret.||Accessing Criteo|
|Facebook Ads||Valid Facebook user account with at least "Ad account analyst" access to an ad account.|
For Lead data access, the user must either be a "Lead Manager" or a "Page Admin" to see the data. For agencies, they must be a "Page Admin".
|Facebook Insights||Valid Facebook user account with either "Administrator" access to a specific page, or if connected with the Business Manager at least "Page editor" access to a page.|
|Google Ads||Valid Google account with at least "Read only" access to a Google Ads account or MCC.|
|Google Ads Manager||Valid Google account with at least "Trafficker" role for the account.|
API access must be explicitly enabled by the Administrator.
Note that this platform allows for custom roles/access, so you may need to talk to your Administrator for help.
|Google Analytics||Valid Google account with at least "Editor" access to a Property and Views underneath.||Adding users to Google Analytics accounts|
|Google Campaign Manager||Valid Google user account with appropriate User Role set for the reporting content they need to see (variable based on what admin set for the role).|
May need API access for the account enabled by Google rep or Campaign Manager support team.
|Google Display & Video 360||Valid Google user account with at least "Read only" user role.||Managing user access|
|Google Search Console||Two kind of owners: Verified Owner and Delegated Owner||Verify your site ownership|
|Instagram Insights||Valid Facebook user account linked to an Instagram account, with same permissions as Facebook Insights above for the Instagram-linked FB page.|
|LinkedIn Ads||Valid LinkedIn user account with at least "Viewer" access to an ad account.||Granting access to LinkedIn Ads accounts|
|LinkedIn Company Pages||Valid LinkedIn user account with designated "Administrator" access.||Adding admin access to LinkedIn Pages|
|Mailchimp||Valid Mailchimp user account with and "Admin" or "Owner" level.||Granting access to Mailchimp accounts|
|Microsoft Advertising||Valid Microsoft user account with at least "Advertiser Campaign Manager" access to an ad account.||Granting access to Microsoft Advertising account|
|Outbrain Amplify||Account must be whitelisted by Outbrain directly to gain API access.||How to Connect with Outbrain Amplify|
Valid user account with at least "Administrator" or "Pro" access to an ad account.
|Granting access to Optimizely account|
|Pinterest Ads||Granting access to Pinterest Ads account|
|Salesforce||User must have API access enabled on their user profile in Salesforce and have rights to the objects, fields, and data they want to fetch.|
As the platform's permissions are high customizable and will vary from instance to instance, you must contact your Salesforce system administrator for help enabling all the pieces.
|Troubleshooting Permissions Issues with Salesforce|
|Snapchat Marketing||A valid Snapchat user account with at least "Account Admin" or "Campaign Manager" access to an ad account.||Roles and permissions|
|Taboola||A valid Taboola user account with at least "Account Manager" access.||Account Administration|
|Twitter Ads||Valid Twitter user account with at least "Campaign analyst" access to an ad account.||Details for granting ad account access|
Note that some dimensions may require "Ad Manager" or higher access to see.
|YouTube||A valid YouTube user account with at least "Owner" or "Manager" or "Content Manager" access to an ad account.|