We've compiled below, to the best of our knowledge, what rights and permissions are required for most data sources. This list is not exhaustive but will be updated over time to include all sources we support.
|Data Source||Access Requirements for User Account||Other Notes/References|
|Adobe Analytics||Valid Adobe ID linked to Experience Cloud and has "Web Service Access" enabled for the account. Also requires explicit access granted to see the report suites, reports, segments, and custom fields.|
As the platform's permissions are high customizable and will vary from account to account, you must contact your Adobe system administrator for help enabling all the pieces.
|Bing Ads||Valid Microsoft user account with at least "Advertiser Campaign Manager" access to an ad account.||Granting access to Bing Ads account|
|Criteo||Valid API user with Client ID and Client Secret.||Accessing Criteo|
|Facebook Ads||Valid Facebook user account with at least "Ad account analyst" access to an ad account.||Adding permissions to an ad account in Business Manager|
|Facebook Insights||Valid Facebook user account with either "Administrator" access to a specific page, or if connected with the Business Manager at least "Page editor" access to a page.|
|Google Ads||Valid Google account with at least "Read only" access to a Google Ads account or MCC.|
|Google Ads Manager||Valid Google account with at least "Trafficker" role for the account.|
API access must be explicitly enabled by the Administrator.
Note that this platform allows for custom roles/access, so you may need to talk to your Administrator for help.
|Google Analytics||Valid Google account with at least "Editor" access to a Property and Views underneath.||Adding users to Google Analytics accounts|
|Google Display & Video 360 (Bid Manager)||Valid Google user account with at least "Read only" user role.||Managing user access|
|Google Display & Video 360 (Campaign Manager)||Valid Google user account with appropriate User Role set for the reporting content they need to see (variable based on what admin set for the role).|
May need API access for the account enabled by Google rep or Campaign Manager support team.
|Instagram Insights||Valid Facebook user account linked to an Instagram account, with same permissions as Facebook Insights above for the Instagram-linked FB page.|
|LinkedIn Ads||Valid LinkedIn user account with at least "Viewer" access to an ad account.||Granting access to LinkedIn Ads accounts|
|LinkedIn Company Pages||Valid LinkedIn user account with designated "Administrator" access.||Adding admin access to LinkedIn Pages|
|Twitter Ads||Valid Twitter user account with at least "Campaign analyst" access to an ad account.||Details for granting ad account access|
Note that some dimensions may require "Ad Manager" or higher access to see.