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Instagram connection guide

Use this guide to connect Instagram Insights and Instagram Public Data to Supermetrics.

If you need to connect either of these data sources to one of our data warehouse or cloud storage destinations, explore our data warehouse and cloud storage setup guides.

Before you begin

To connect Instagram Public Data to Supermetrics, you need a Facebook user account linked to an Instagram account with the Manage Page role. Learn more in Instagram's documentation.

To connect Instagram Insights to Supermetrics, you need to make sure both your Instagram and Facebook accounts have a specific set of permissions.

Instagram permissions

Your Instagram account must be:

  • An Instagram Business account (sometimes called a "professional account"), or a Creator account that uses Facebook authentication and isn't restricted, age-limited, or private.
  • Linked to an active Facebook Page which has been claimed.

Visit Instagram's help center to learn how to change your account type.

Facebook permissions

Your Facebook account must:

  • Be a Facebook user account with View Page performance and Create ads permissions. Admin access — Manage page isn't required, but will work.
  • If it's using the new Pages experience, the account needs Full control access to the Facebook Page linked to the Instagram account.

Query types: Instagram Public Data

When you connect Instagram Public Data, you'll use a query type to define your data. Browse these below.

Profile info
  • Returns the current amount of followers, follows, and posts for the account user search for.
  • Returns basic account info: name, username, Instagram ID, bio, profile pic URL, website link.

Recommended uses

Keep track of an account's follower count, or its posting frequency, using the Supermetrics “Combine new results” feature.


  • Private, restricted, or age-limited data can't be fetched.
  • "Error: Invalid profile name" can mean that the account name is invalid or that the account is restricted, age-limited, or private. Historical data of account followers or post amounts can't be fetched. However, you can use the “Append results” and scheduled refresh features to gather data over time.
Profile posts
  • Returns posts of pages that are publicly available.
  • Post types include image, video, and carousel.
  • Can fetch data from the past and from a selected time period. Can also be used to get data on posts that are otherwise geo-restricted.
  • Shows basic post metrics (likes, comments), post URL, image URL (first image for carousel), post type, caption, and more, together with profile information.

Recommended uses:

  • Follow new posts from multiple accounts, that are difficult to manage. 
  • Find and analyze top-performing posts from other accounts, like. which content types, hashtags, and captions are performing well.
Post search

Allows you to search for posts tagged with a specific hashtag.

The hashtag can be either in the post caption or as a comment. Hashtags can be added only by the original poster.

Post search has two query types: Top and Recent.

  • Top returns a list of 100 top posts based on Instagram's algorithm rather than on likes or comments.
  • Recent returns a list of posts made within the last 24 hours with the specified hashtag.

Recommended uses:

  • Follow discussions happening with specific hashtags.
  • Follow and store new posts with specific hashtags.
  • Find other hashtags used together in popular posts.
  • Find which profiles are popular and are discussing using specific hashtags.


Google Sheets Looker StudioExcel

Make sure you've installed the Supermetrics add-on before you connect.

  1. Open a new Google Sheets file.
  2. Navigate to ExtensionsSupermetricsLaunch to open the Supermetrics sidebar.
  3. Click Create query.
  4. Under Data source, select Instagram Insights or Instagram Public Data.
  5. Click Start.
  6. Log in with a new Facebook account, or click Continue with Facebook to log in with the account you're currently logged in to.
  7. Choose the accounts and Pages you'd like to add to your reports, and click Next.
  8. For Instagram Public Data, navigate to Report configuration and select your query type.

Learn about advanced settings, best practices, and troubleshooting tips for Supermetrics for Google Sheets.

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