Supermetrics licenses are designed to be flexible enough to meet your specific needs. Select your data sources and destinations, and we'll seamlessly move your data between them.
We offer connections between more than 100 data sources — including Facebook Ads, Google Analytics 4, Instagram Insights, and more — to supported destinations like Google Sheets, Looker Studio (formerly Data Studio), and Excel. With custom licenses, we also offer connections to data warehouses like BigQuery and Snowflake.
Choosing the right license
There are 2 ways to build your Supermetrics license. Our website offers a self-service license portal for smaller teams that need access to a select group of data sources that should fit most needs.
Start a conversation with our sales team if you're buying a license for a bigger team that needs access to a broad range of data sources — including Premium data sources like AdRoll and Criteo. We'll be happy to work with you to create a custom license.
What's included
When you buy a license through our website, choose the package that best fits your needs. Here's what you'll find in each one.
Each package can be customized for your particular needs, with the option to add more data sources, users, or accounts.
Starter
- 1 core data destination (Google Sheets, Looker Studio, Excel, or Power BI)
- 1 Supermetrics user account
- 2 additional users available as add-ons
- 3 data sources included — Facebook Ads plus 2 of your choice
- 2 additional data sources available as add-ons, such as LinkedIn Ads, TikTok Ads, Shopify, Facebook Insights, and Microsoft Ads
- 3 data source accounts for each data source
- 7 more data source accounts available as add-ons
- Automatic weekly report refreshes in Google Sheets and Excel
Growth
- 1 core data destination (Google Sheets, Looker Studio, Excel, or Power BI)
- 1 additional data destination available as add-on
- 2 Supermetrics user accounts
- 3 additional users available as add-ons
- 7 data sources included — Facebook Ads plus 6 of your choice
- 5 additional data sources available as add-ons, such as YouTube, X Ads, Pinterest Ads, and Shopify
- 7 data source accounts for each data source
- 8 more data source accounts available as add-ons
- Automatic daily report refreshes in Google Sheets and Excel
Pro
- 1 core data destination (Google Sheets, Looker Studio, Excel, or Power BI)
- 3 additional data destinations available as add-ons
- 3 Supermetrics user accounts
- 2 additional users available as add-ons
- 10 data sources included — Facebook Ads plus 9 of your choice
- 5 additional data sources available as add-ons, such as YouTube, X Ads, Pinterest Ads, and Shopify
- 10 data source accounts for each data source
- 10 more data source accounts available as add-ons
- Automatic hourly report refreshes in Google Sheets and Excel
When you create a custom Business package with our sales team, we offer:
- More than 3 Supermetrics user accounts
- More than 20 data source accounts
- Access to Premium data sources, including Criteo, Google Ads Manager, and more
- Data warehouse destinations
- Enterprise terms
- Premium support with a dedicated customer success manager
- Invoice payments
Contact our sales team. We'll get back to you quickly.
European Union VAT IDs
Companies buying a license in the European Union should make sure to add their value-added tax (VAT) ID while purchasing on our site. Doing this will stop any VAT charges for the duration of your license.
Please note that to change the VAT ID after processing the purchase you need to create a new billing entity with the correct VAT ID. Learn more about managing your billing entities.
Billing cycle
You can change the billing cycle after processing the purchase.