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How to Authenticate/Re-authenticate Ad Data + Google Analytics in Google Data Studio

This guide gives instructions on how to successfully authenticate Ad Data + Google Analytics.  


Quick links to specific sections: 

Data Studio

"If everything fails..." 

Data Source Access Requirements:

Before authenticating the connector, please make sure you have gone through the rights and permissions required for this data source, meaning you are assigned as an "ad manager/admin" or as a similar role for these connectors:

Authenticating with Data Studio:

To authenticate Ad Data + Google Analytics in Google Data Studio, please do the following steps:

1. Click on create a new data source.

2. Search for Ad Data + Google Analytics and click on Select when selecting it.

3. Click on Authorize. If you wish to learn more about data consent, please see our Privacy Policy and Terms of Service

4. Click on the link below to authenticate the data sources.

5. To authenticate each data source, click on "log into X". 


  • To authenticate Facebook Ads, please see this guide.
  • To authenticate Google Ads, please see this guide.
  • To authenticate Microsoft Advertising, please see this guide.
  • To authenticate Twitter Advertising, please see this guide.
  • To authenticate LinkedIn Ads, please see this guide.
  • To authenticate Google Analytics, please see this guide.


6. When you have finished authenticating the data sources, click on done

7. Click on connect on the upper right side.

8. It will then take you to the field list. By default, you don't need to do anything else. Click on add to report to proceed.


Re-authenticating with Data Studio:

To re-authenticate Ad Data + Google Analytics in Data Studio, please go to this guide.

"If everything fails..." 

Common errors:

If you encounter any of the following errors below, please see the guide linked after the error message.

  • Error: "This was a reauthorization request for user X but logged in as user Y", please see this guide
  • Error: "You're not allowed to run queries with this license #12345. This is because you have not been assigned to the license as a valid user." please see this guide.
  • Error: "This action is not supported when you are signed into multiple accounts". please see this guide.
  • If you no longer see a specific account/page/etc. when logging in, please see this guide
  • If you haven't managed to authenticate you might be affected by an issue at Google account management. For more information, please see this guide.

For specific errors that are only connector-related, please go to the individual connector authentication guide. 

Forcing a refresh per account data & removing a data source:

To force a refresh per data source, please see this guide.

To remove a data source from Google Sheets, please see this guide.

To remove a data source from Data Studio, please see this guide.

To remove a data source from Excel, please see this guide.


Refreshing tokens 

As a final step, if you wish your tokens to be refreshed, please create a support ticket.

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